Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Hasnah, Hanan Nur
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATEN Hasnah, Hanan Nur; Kusnandar, Kusnandar; Setyowati, Setyowati
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 01 2020
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.972 KB) | DOI: 10.31186/jagrisep.19.1.27-42

Abstract

This study aims to determine the strategic plan implemented in the marketing of tempe chips at UMKM in Pedan District, Klaten Regency, and determine the priorities of the marketing strategy of tempe chips at UMKM in Pedan District, Klaten Regency. The basic method used in this research is descriptive, analytic and SWOT-AHP integration methods. Key informants in this study include the owner of UMKM tempeh chips; production; consumer; competitor; marketing intermediary; Pedan District government; and the Klaten UMKM national departmen. The results of this study indicate that the internal factor that is the main strength is the quality of awake tempe chips, while the main weakness of the marketing of tempe chips at UMKM in Pedan District, Klaten Regency is the lack of product innovation. The external factor that becomes the main opportunity of marketing tempe chips at UMKM in Pedan District, Klaten Regency is the demand for tempe chips from consumers is high, while the main threat to market tempe chips is that competitors are more more varied in producing tempe chips products . The priority strategy that can be applied in the marketing of tempe chips is to maintain the price of tempe chips to keep regular customers.
Co-Authors kusnandar kusnandar Setyowati Setyowati