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All Journal STI Policy and Management Journal Jurnal Manajemen Dayasaing
Isrososiawan, Safroni
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Decision Sciences, Operations Research & Management Social Sciences

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ISU GLOBAL KONTEMPORER DALAM BISNIS DAN ORGANISASI Irsan, Nuri Ahli Taqwa; Isrososiawan, Safroni
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.10853

Abstract

Abstract This study aims to determine global and contemporary issues in business and organizations. This study uses a qualitative method with a Library Research approach. The results show that global and contemporary issues in business and organizations are part of the impact of globalization. Several countries across continents can conduct international trade according to their respective motives, thus creating different business strategies and climates in each country. Countries in the Americas and Europe tend to create a disciplined business climate. Some contemporary issues in business are brand issues, integration of technological developments, consumer behavior, environmental change issues, and business tactics issues. The implications of this study as a reference for future related research.
Enhancing Talent Retention Through AI-Driven Employer Branding: The Mediating Role of Recruitment Marketing and The Moderating Effect of AI-Powered Personalization Isrososiawan, Safroni; Azizurrohman, Muhammad; Pramuja, Risky Angga
STI Policy and Management Journal Vol 10, No 2 (2025): STI Policy and Management
Publisher : National Research and Innovation Agency, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/STIPM.2025.414

Abstract

The adoption of artificial intelligence (AI) in human resource management is transforming employer branding, recruitment marketing, and talent retention. This study examines how AI-driven employer branding enhances recruitment marketing effectiveness and improves retention, considering the roles of technological readiness, organizational culture, and strategic HR practices. Using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with data from 312 HR professionals and employees across Indonesia, Taiwan, Malaysia, Singapore, the United States, the United Kingdom, and Germany, the findings confirm that AI-driven employer branding positively influences recruitment marketing and retention. The mediation analysis reveals that recruitment marketing partially mediates this relationship, while the moderation analysis shows that AI-powered personalization strengthens the impact of recruitment marketing on retention. These findings highlight the need for organizations to strategically integrate AI in employer branding and recruitment to improve hiring outcomes. This study advances theoretical insights into AI adoption in HRM by demonstrating its influence on branding strategies. From a managerial perspective, the results emphasize the importance of balancing AI automation with human interaction. Despite its cross-sectional limitations, future research should explore longitudinal impacts and ethical considerations in AI-driven recruitment. Organizations must adopt personalized, data-driven AI solutions to enhance employer branding and retention in the evolving job market
Co-Authors Azizurrohman, Muhammad Irsan, Nuri Ahli Taqwa Risky Angga Pramuja