Claim Missing Document
Check
Articles

Found 2 Documents
Search

Effective Stress Management and Employee Productivity in the Nigerian Public Institutions; A Study of National Galary of Arts, Abuja, Nigeria Marcus Garvey Orji; Gloria Nankling Yakubu
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 2 (2020): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i2.975

Abstract

The objective of this study was to evaluate the effect of stress management on employee productivity in the Nigerian public institutions with particular emphasis on National Gallery of Arts, Abuja. The study is a survey research and the population of the study consists of employees of the institution with sample size of 171 determined using Taro Yamane’s formula. Primary data was used through the administration of questionnaire, and the formulated hypotheses tested by regression method. The findings revealed that there is a significant impact of physical stress management on employee productivity. Furthermore, the results also revealed that there is an insignificant impact of psychological stress management on the employee productivity. Equally there is a significant impact of emotional stress management; environmental stress management and economic stress management on employee productivity. The study concluded that effective stress management can mitigate the negative factors that distressed employees which also have a negative effect on their productivity; and  recommended among others that adequate stress management should be incorporated into the fabric of Nigerian  public institutions to improve the health of workers and intrapersonal relationships; ergonomic factor that reduces physical stress on a worker's body should be taken into consideration to which in turn can improve productivity; in addition, equity in compensation, feeling of been in control and meaningful task in the setting may help to reduce psychological and emotional stress to improve productivity, also providing some form of financial assistance especially in times of economic distress.
Do Consumers Care About Green Marketing Practices? Insight from a Developing Nation Oyenuga Michael Oyedele; Marcus Garvey Orji; Ahungwa Agnes Iember
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 3 (2023): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i3.7665

Abstract

21st century organisations are becoming aware of the need to be eco-friendly and as such provide goods and services that are environmentally safe. Green marketing practices afford them to engage in several activities that are sustainable and safe, but do consumers really care? This study was carried out to find out if consumers actually care about green marketing practices using the various dimensions of green marketing-mix practices and how it affects the behaviour of consumers in a developing country, specifically, Nigeria. The study utilized the cross-sectional research design using the quantitative approach to investigate the effect between dimensions of green marketing-mix practices (green product and green price) and buying behaviour. Primary data using questionnaires were collected from consumers of Domino's Pizza, Kubwa, Abuja, Nigeria. Descriptive analysis of data utilized frequencies and percentage distribution, while inferential analysis utilized correlations and multiple regression and ANOVA. The study found that green product, green place had a positive and significant effect on consumer buying behaviour of consumers of Domino`s Pizza Kubwa, Abuja, Nigeria. However, green price was found to have positive but insignificant effect on the consumer buying behaviour. Consequently, the study concludes that green product is very important factor in enhancing consumer buying behaviour of Consumer of Domino`s Pizza Kubwa, Abuja Nigeria. The study, therefore, recommends among others that Domino`s Pizza Kubwa, Abuja should communicate the value of their green product so that consumers will be ready to purchase without hesitation, also should share what went into setting the cost at a higher level than those of competitors.