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Journal : Formosa Journal of Applied Sciences (FJAS)

Risk Management Analysis in Minimizing the Risk of Problematic Credit on KECE Loans at BRI Medan Regional Office Damanik, Anisa Nandita Hafiz; Simanjorang, Feronica
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7184

Abstract

The aim of this research is to find out and analyze the factors causing the risk of problem credit and to know and analyze risk management in minimizing the risk of problem credit on KECE loans at the BRI Medan regional office. The form of research used in this research is descriptive qualitative research. Data was obtained from primary and secondary data. The results of the research show that problematic credit on KECE loans at BRI Medan regional office is caused by internal and external factors, the implementation of risk management carried out by BRI Medan regional office on KECE loans, namely active supervision of the board of commissioners and directors (managers), adequacy of policies, procedures and determination risk limits, processes for identifying, measuring, monitoring and controlling risks and internal risk control systems.
The Influence of Electronic Word of Mouth (E-Wom) and Brand Awareness on Mixue Purchase Decisions in Medan City Banjarnahor, Mustika Rotama; Simanjorang, Feronica
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.7642

Abstract

This research is aimed at finding the influence/impact of Electronic Word of Mouth (e-WOM) on purchasing decisions, knowing the influence of Brand Awareness on purchasing decisions, and analyzing the combined effect of Electronic Word of Mouth (e-WOM) and Brand Awareness on Mixue purchasing decisions in Medan city. The research method applied is a quantitative method with an associative approach. Samples were taken using a non-probability sampling technique (purposive sampling) by distributing questionnaires to 100 respondents who were students from 10 universities in Medan City. The research results show that together, Electronic Word Of Mouth (X1) and Brand Awareness (X2) have a positive and significant impact on Purchase Decisions (Y) Mixue among Medan City students.