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Hadi, Antonius Satria
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Journal : Asian Management and Business Review

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The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone Hadi, Antonius Satria
Asian Management and Business Review Volume 1 Issue 2, 2021
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.735 KB) | DOI: 10.20885/AMBR.vol1.iss2.art2

Abstract

The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on repurchase intention, both partially and simultaneously. Respondents in this study were 99 students from several universities in Yogyakarta. The analytical technique used in this research is multiple linear regression analysis, F test and t test. All tests using IBM SPSS software version 23. The results of this study prove that product attribute has a positive effect on repurchase intention, price has a positive effect on repurchase intention, and promotion mix has a positive effect on repurchase intention. Each of hypotheses discussed in detail into this article.
The relationship between consumer buying behavior, social aspects, and technostress on smartphone Hadi, Antonius Satria
Asian Management and Business Review Volume 2 Issue 1, 2022
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol2.iss1.art1

Abstract

The objectives of this study is to investigate the influence of social aspects including social need and social influence toward dependency, the influence of dependency toward repeat purchase intention and technostress. Respondents in this research were 200 undergraduate students from universities in Yogyakarta, Indonesia. This research has four hypotheses. The analytical technique used in this research were Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) using LISREL 10 software. The results of this research empirically proves that social aspects including social need and social influence has significant and positive effect toward dependency, and dependency has significant and positive effect toward repeat purchase intention and technostress. Each of hypotheses were accepted and elaborated more detail in discussion section.
The role of integrated marketing communication, ecological knowledge and co-creation of value toward visitor satisfaction in the hotel industry Hadi, Antonius Satria
Asian Management and Business Review Volume 3 Issue 1, 2023
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol3.iss1.art5

Abstract

This research aims to examine the effect of integrated marketing communication on visitor satisfaction mediated by ecological knowledge and co-creation of value. Respondents in this study were 150 tourists who have stayed at hotels in Yogyakarta. This research has five hypotheses. The analytical technique used in this research were confirmatory factor analysis (CFA) and structural equation model (SEM) using SmartPLS 3 software. The results of this research empirically prove that integrated marketing communication positively affects visitor satisfaction mediated by ecological knowledge and co-creation of value. Each of the hypotheses was accepted and discussed in detail in this article.
Co-Authors Ardhi Khairi, Ardhi Ardi Ardi Artha, Bhenu Asri, Cahya Purnama Bahri bahri Matipa, Tirsa Trisandi Niken Permata Sari, Niken Permata Osman, Muhamad Zulkiflee Rumangkit, Stefanus Sari, Utami Tunjung Satriadhi, Bintoro