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All Journal Analisis: Jurnal Studi Keislaman Jurnal Al-Ijtimaiyyah Islamic Review : Jurnal Riset dan Kajian Keislaman
Lyansari, Kirana Nur
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Religion Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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CELEBRITY PHILANTHROPY: KEDERMAWANAN MUSLIM KELAS MENENGAH DI INDONESIA Lyansari, Kirana Nur
JURNAL AL-IJTIMAIYYAH Vol 9, No 1 (2023)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v9i1.17871

Abstract

Abstract: This article describes the phenomenon of celebrities involvement in Islamic philanthropy in Indonesia. The author focuses on Peggy Melati Sukma, a celebrity figure who had hijrah (spiritual transformation). She was actor, host and model. However, after hijrah, she was committed to focus on managing Islamic philanthropic. The data of this article are collected from Peggy Melati Sukma’s autobiography books, social media observations (netnography) and joined Peggy Melati Sukma's taklim offline. To analyze this phenomenon, the author uses qualitative research with narrative analysis method. This article finds that celebrity philanthropy tends to take advantage of the Islamic market momentum, combined of piety, happiness and satisfaction, as well as fashion. In contrast to other philanthropic institutions that utilize cultural capital, celebrity philanthropy emphasizes the celebrity popularity or their images to gain the trust of the public. Furthermore, celebrity philanthropy is an alternative choice among the other philanthropic institutions. This research contributes to the Islamic philanthropy discussion in Indonesia, specifically celebrity involvement.Keywords: Covid-19; Philanthropy; Islamic Market; Piety; Celebrity.Abstrak: Artikel ini mendiskripsikan fenomena keterlibatan selebriti dalam kegiatan filantropi Islam di Indonesia. Penulis fokus melihat satu figur selebriti hijrah yaitu Peggy Melati Sukma. Dia sebelumnya berprofesi sebagai pemain sinetron, pembawa acara juga model. Namun setelah hijrah, ia berkomitmen untuk fokus mengelola kegiatan filantropi Islam. Data di artikel ini dikumpulkan dari buku-buku autobiografi, observasi media sosial (netnografi) dan mengikuti taklim Peggy Melati Sukma secara offline. Untuk menganalisis fenomena ini, penulis menggunakan penelitian kualitatif dengan metode analisis naratif. Artikel ini menemukan bahwa filantropi selebriti cenderung memanfaatkan momentum pasar Islam, bentuk kombinasi antara kesalehan, kebahagiaan dan kepuasan, juga fesyen. Berbeda dengan lembaga filantropi lainnya yang memanfaatkan modal kultural, filantropi selebriti lebih menonjolkan kepopuleran figure atau image selebriti untuk mendapat kepercayaan dari masyarakat. Selain itu, keberadaan filantropi selebrity menjadi pilihan alternatif di antara lembaga filantropi lainnya. Penelitian ini berkontribusi menambah diskusi tentang filantropi Islam di Indonesia, secara khusus mengenai keterlibatan selebriti.Kata Kunci: Covid-19; Filantropi; Pasar Islam; Kesalehan; Selebriti.
Hijrah Celebrity Creating New Religiosities, Branding Economics of Lifestyle in the Age of Muslim Mass Consumption Lyansari, Kirana Nur
Analisis: Jurnal Studi Keislaman Vol 18 No 2 (2018): Analisis: Jurnal Studi Keislaman
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajsk.v18i2.3066

Abstract

Much have been found in the research on the piety of the Indonesian Muslim communities in terms of ideology, culture and politics; the phenomenon of hijrah (internal conversion) among celebrities is not only limited to spiritual change but also in everyday of lifestyle economics. This paper examines three subjects of celebrities who write their hijrah stories drawing their secret transformation and telling their economic survive after hijrah. The three subjects are Riris Setyo Rini, Sakti personil group Sheila on 7 and Febrianti Almeera. Data gathered from the books published by each subject and some information of social media account of the subject concerned. Through examining the three subject, I argue that the hijrah process among certain celebrities have transformed from their psychological mindset while at the same time creating the new formation of lifestyle economics. This paper contributes to understand the new formation of religiosities in the context of mass Islamic consumption.
Piety Consumption Among Urban Muslim Youth at The Teras Dakwah Community in Yogyakarta Saputra, Eko; Lyansari, Kirana Nur
Islamic Review: Jurnal Riset dan Kajian Keislaman Vol 14 No 2 (2025): Oktober 2025
Publisher : Mafapress - Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/islamicreview.v14i2.1617

Abstract

The contemporary da’wa social movement has catalyzed transformative shifts in religious practices. Da’wa no longer confined to Islamic political advocacy, revivalist agendas, or moral panics, da’wa now intersects with the commodification of faith, merging Islamic identity with pop culture and market-driven trends. This evolution has redefined religious engagement, prioritizing the symbolic appropriation of popular culture to appeal to modern audiences. Methodologically, this study employs an ethnographic field research approach, focusing on the Muslim youth community associated with Teras Dakwah Community in Yogyakarta. The findings reveal that market-oriented religious practices have fostered consumerist tendencies, exemplified by the commercialization of Islamic fashion, the redesign of da’wa study spaces into café-like environments, and the rebranding of preaching venues as social hubs for youth. Consequently, da’wa culture has transitioned into a hybrid space where religious discourse coexists with pop aesthetics, reflecting broader societal shifts toward the commodification of spirituality. This article clearly explains Schielke's argument that piety consumption is not something that can be avoided, as it is an adaptation to the condition of being a Muslim in the modern era.
CELEBRITY PHILANTHROPY: KEDERMAWANAN MUSLIM KELAS MENENGAH DI INDONESIA Lyansari, Kirana Nur
JURNAL AL-IJTIMAIYYAH Vol. 9 No. 1 (2023)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v9i1.17871

Abstract

Abstract: This article describes the phenomenon of celebrities involvement in Islamic philanthropy in Indonesia. The author focuses on Peggy Melati Sukma, a celebrity figure who had hijrah (spiritual transformation). She was actor, host and model. However, after hijrah, she was committed to focus on managing Islamic philanthropic. The data of this article are collected from Peggy Melati Sukma’s autobiography books, social media observations (netnography) and joined Peggy Melati Sukma's taklim offline. To analyze this phenomenon, the author uses qualitative research with narrative analysis method. This article finds that celebrity philanthropy tends to take advantage of the Islamic market momentum, combined of piety, happiness and satisfaction, as well as fashion. In contrast to other philanthropic institutions that utilize cultural capital, celebrity philanthropy emphasizes the celebrity popularity or their images to gain the trust of the public. Furthermore, celebrity philanthropy is an alternative choice among the other philanthropic institutions. This research contributes to the Islamic philanthropy discussion in Indonesia, specifically celebrity involvement.Keywords: Covid-19; Philanthropy; Islamic Market; Piety; Celebrity.Abstrak: Artikel ini mendiskripsikan fenomena keterlibatan selebriti dalam kegiatan filantropi Islam di Indonesia. Penulis fokus melihat satu figur selebriti hijrah yaitu Peggy Melati Sukma. Dia sebelumnya berprofesi sebagai pemain sinetron, pembawa acara juga model. Namun setelah hijrah, ia berkomitmen untuk fokus mengelola kegiatan filantropi Islam. Data di artikel ini dikumpulkan dari buku-buku autobiografi, observasi media sosial (netnografi) dan mengikuti taklim Peggy Melati Sukma secara offline. Untuk menganalisis fenomena ini, penulis menggunakan penelitian kualitatif dengan metode analisis naratif. Artikel ini menemukan bahwa filantropi selebriti cenderung memanfaatkan momentum pasar Islam, bentuk kombinasi antara kesalehan, kebahagiaan dan kepuasan, juga fesyen. Berbeda dengan lembaga filantropi lainnya yang memanfaatkan modal kultural, filantropi selebriti lebih menonjolkan kepopuleran figure atau image selebriti untuk mendapat kepercayaan dari masyarakat. Selain itu, keberadaan filantropi selebrity menjadi pilihan alternatif di antara lembaga filantropi lainnya. Penelitian ini berkontribusi menambah diskusi tentang filantropi Islam di Indonesia, secara khusus mengenai keterlibatan selebriti.Kata Kunci: Covid-19; Filantropi; Pasar Islam; Kesalehan; Selebriti.
Co-Authors Eko Saputra