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All Journal Emerging Markets : Business and Management Studies Journal International Journal of Economics, Management, Business, and Social Science AICS Prosiding Konferensi Nasional PKM-CSR
La Are, Robert
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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ANALYSIS OF TOURISM ATTRACTION, ACCESSIBILITY, AMENITIES, AND ANCILLARY SERVICES TOWARDS LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN BETAWI SETU BABAKAN JAKARTA La Are, Robert
Emerging Markets : Business and Management Studies Journal Vol 4 No 2 (2017)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.817 KB) | DOI: 10.33555/ijembm.v4i2.2

Abstract

The satisfaction of tourists is a desirable achievement in the tourism sector, especially in one tourist destination. Satisfaction also has an influence on the emergence of loyalty. This study was conducted from February ? June 2015 to examine the effect of factors affecting the sake of the visitors of Setu Babakan and its impact on loyalty. These factors consist of Tourism Attraction, Amenities, Accessibility and Ancillary Services. Primary data were collected through observation of questionnaires distributed to tourists visiting and were enjoying tourism products at Betawi Cultural Village Setu Babakan, Jakarta. Questionnaire collected 120 respondents who then analyzed using the method of Multiple Linear regression analysis. The test result of Attraction Attractions is 0.570 with beta coefficient value of 0.117. Accessibility of 0.370 with beta coefficient value of -0.160. Amenities of 0.001 with the value of beta coefficient of -0.633. and Ancillary Services of 0.336 with the value of beta coefficient of -0.107. thus the whole factor is declared no effect on visitor satisfaction. Test Result of Satisfaction Factor of 0.000 with beta coefficient value of 0.955. thus Satisfaction has a positive and significant influence on Travelers Loyalty
THE INFLUENCE OF KOREAN POP CULTURE TOWARD CONSUMER INTENTION ON SELECTING KOREAN FOODS Wicaksono, Liswindwinanto; La Are, Robert
Emerging Markets : Business and Management Studies Journal Vol 4 No 1 (2016)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.337 KB) | DOI: 10.33555/ijembm.v4i1.58

Abstract

The purpose of the research is to find out the influence of Korean Pop Culture toward consumerintention on selecting Korean food. Korean Drama and Korean pop music are two phenomenal Korean pop culture which are spreaded around the world. In 1997, Korean Drama was first broadcast in China, following with the big step in 2004 where Korean Drama exported also to Hong Kong and Taiwan while Korean Pop Music start to gain popularity in the late of 1990s. In Indonesia, Korean Drama and K-pop music began to be popular in beginning of 2000?s. Their popularity are followed by Korean foods in 2014. This research is to look specifically on whether Korean Pop Culture influence Indonesian people to choose Korean foods as their options. Using SPSS software and with simple linear regression method analysis, 100 respondents? data collected is processed through validity and reliability test, classical assumption test and hypothesis testing. The results show that Korean Pop Culture influence Indonesian people to choose Korean foods.
The Relationship of Risk Perceptions and Visit Intentions on Jakarta Tourist’s Behaviour (Case Study of Bali During 2nd Phase of Covid-19) Serlinda, Nathania; La Are, Robert
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.602

Abstract

In the beginning of 2020, a highly infectious virus called Coronavirus that started in Wuhan, China hit various parts of the world including Indonesia especially, Jakarta as Jakarta has the highest number of active Coronavirus cases in Indonesia. Unfortunately, the tourism industry became one of the most severely affected sectors. This year, which is 2021, the world has entered the 2nd year of the pandemic Covid-19. However, even though Covid-19 has caused numerous negative impacts for Jakarta citizens, the number of domestic tourist in Bali was starting to increase in the first quarter of this year. Therefore, it raised a question whether is there any relationship between risk perceptions and visit intention towards Jakarta tourist’s behaviour during the 2nd year of pandemic. Quantitative research method with online questionnaire as the research instrument was conducted and 380 respondents were participated in this research. Thereafter, the data was analysed using SPSS and the results found that there is a strong negative relationship between risk perceptions and tourist behaviour. Besides, this study also found out that there is strong positive relationship between visit intentions and tourist behaviour.
Assessing Cleanliness and Safety at Taman Mini Indonesia Indah Bali Pavilion Pradini, Gagih; Kusumaningrum, Anisa Putri; Agustiani, Fitri; Hakim, Yahdi Nur; La Are, Robert
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.197

Abstract

Taman Mini Indonesia Indah is one of the tourist attractions in Jakarta which has a very large area of 160 hectares and there are 26 pavilions (traditional houses), 13 museums, 10 tourist parks and public and special facilities located far apart. For this reason, visitors really need information services that can help find locations, information and facilities provided at Taman Mini Indonesia Indah.
PENINGKATAN DAYA SAING UMKM TANGSEL MELALUI BRAND REFRESH UNTUK MENINGKATKAN KINERJA BISNIS Bustaman, Yosman; Krisnawati, Nila; La Are, Robert
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1979

Abstract

Program pengabdian masyarakat yang dijalankan oleh Universitas Swiss German bertujuan untuk meningkatkan daya saing bisnis Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah Tangerang Selatan melalui pelatihan "Brand Refresh". Program ini bertujuan untuk memberikan wawasan dan keterampilan kepada pemilik dan pelaku UMKM dalam memahami pentingnya identitas merek yang kuat terhadap produk yang mereka kelola serta strategi pemasaran yang efektif untuk meningkatkan penjualan dan performa bisnis. Metode yang digunakan dalam program ini Participatory Action Research yang juga terdiri dari serangkaian pelatihan interaktif, workshop dan konsultasi yang disesuaikan dengan kebutuhan dan karakteristik UMKM di Tangerang Selatan. Selain itu dilakukan juga FGD untuk memperkuat analisa kebutuhan pelatihan. Sebanyak 20 (dua puluh) peserta UMKM diberikan pemahaman mendalam tentang konsep "Brand Refresh" melalui penjelasan teoritis, contoh kasus, dan praktek langsung dalam merancang strategi merek yang relevan dengan target pasar. Hasil dari program pengabdian ini diukur melalui evaluasi partisipan sebelum dan setelah pelatihan, serta dengan mengumpulkan data tentang peningkatan penjualan, perubahan dalam strategi pemasaran, dan perubahan dalam persepsi pelanggan terhadap merek UMKM yang terlibat. Outcome program ini adalah tercapainya dampak signifikan pada penjualan dan performa bisnis UMKM di Tangerang Selatan, serta memperkuat posisi mereka di pasar yang semakin kompetitif. Dengan meningkatnya daya saing UMKM melalui strategi "Brand Refresh" yang efektif, diharapkan pula dapat berdampak positif pada pertumbuhan ekonomi lokal, menciptakan lapangan kerja baru, dan berkontribusi pada pembangunan berkelanjutan di wilayah Tangerang Selatan. Program pengabdian ini mencerminkan komitmen Universitas Swiss German dalam mendukung perkembangan UMKM sebagai pilar penting dalam perekonomian lokal.
Co-Authors Agustiani, Fitri Bustaman, Yosman Hakim, Yahdi Nur Krisnawati, Nila Kusumaningrum, Anisa Putri Pradini, Gagih Serlinda, Nathania Wicaksono, Liswindwinanto