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All Journal Emerging Markets : Business and Management Studies Journal
Mawardi, Izhari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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STRATEGIC MANAGEMENT IN CAR OWNERSHIP AND PURCHASE DECISION IN JAKARTA Mawardi, Izhari
Emerging Markets : Business and Management Studies Journal Vol 4 No 2 (2017)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.307 KB) | DOI: 10.33555/ijembm.v4i2.4

Abstract

The automotive industry is one of the most lucrative market in Jakarta, Indonesia. There are opportunities coming from the low car density, a growing number of middle class and the first-time buyers in Jakarta. On the other hand, there are also challenges car manufactures face that could curtail car sales such as, the presence new public transport, the increase on vehicle tax, and the existence of online taxis. Currently, studies related to car ownership motivation according to the future generation of buyer are still limited. Therefore, this study examined the significance between car ownership deterrents, car ownership motivation, and car purchase decision. This study also analysed the preference of cars according to young people, being the future generation in Jakarta. The final objective was to provide PT XYZ a selection of strategies to anticipate such phenomena. The methodology used was Structural Equation Modelling. The result revealed that car ownership motivation and car purchase decision were significantly correlated, while car ownership motivation and car ownership deterrents showed otherwise. Car attributes such as safety, performance, and convenience were considered as the most important criteria according to young people. The managerial implication for PT XYZ is to consider market penetration, market development, and product development. Keywords? Car ownership motivation, Car ownership deterrents, Car purchase decision, Structural Equation Modelling, Strategic Management  
DEVELOPING BUSINESS STRATEGY THROUGH SWOT ANALYSIS OF KRAKATOA NIRWANA DEVELOPMENT Mawardi, Izhari; Yasmine, Anbiya
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.6 KB) | DOI: 10.33555/ijembm.v6i1.103

Abstract

Krakatoa Nirwana Development (PT. KND) is one of the subsidiaries of Bakrieland, an integrated property company. As the developer of Krakatoa Nirwana Resort (KNR), PT. KND has established the zone development plan for KNR further expansion due to the rapid growth of tourists visit to Lampung and government concerns in developing infrastructure and boosting the tourism sector. The purpose of this study is to determine the SWOT analysis of PT. KND in accordance with the KNR development, to analyze its zone development as a form of strategy, and to determine the recommendations in achieving the zone development as a form of strategy. This research was formulated by conducting in-depth interview, field observation, and using triangulation as the validity tool. PT. KND was involved in almost every data collection and analysis part. Findings show that zone development is not quite suitable in accordance with the external and internal factor. In conclusion, a set of suggestion was given to solve problems that might come from external and internal factors. Also, the best strategy was recommended in order to support KNR operational and development.
Co-Authors Yasmine, Anbiya