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All Journal Emerging Markets : Business and Management Studies Journal Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia
Pratama, Yudhistira
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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THE EFFECT OF MARKETING COMMUNICATION MIX TOWARDS THE PURCHASE DE CISION OF MICE PRODUCTS: A CASE STUDY FROM SANTA MONICA HOTEL & CONVENTION IN BOGOR Pratama, Yudhistira; Prasandya, Caroline Mutiara
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.434 KB) | DOI: 10.33555/ijembm.v6i1.99

Abstract

The MICE industry has been growing in Indonesia. With this potential, the lodging and accommodation businesses have a bright prospect of growth. Due to this matter, the accommodation industry is facing a tight competition, struggling to stand out from other establishments. Marketing communication mix has been proven to affect consumer?s buying behavior and simultaneously consumer?s purchase decision. This study investigates the effect of the five elements of marketing communication mix, namely advertising, personal selling, sales promotion, public relation, and direct marketing towards consumer?s purchase decision. The study is conducted at Santa Monica Hotel & Conference Bogor, a convention hotel that focuses on the MICE market. Questionnaires are distributed to 100 organizations that have held MICE activity at the hotel. The data is tested for validity, reliability, normality, heteroscedasticity, and multicollinearity. T-test and F-test is done to test the presence or absence of effect from each marketing communication mix elements towards purchase decision. The result shows that marketing communication mix does have simultaneous effect on purchase decision of MICE products, with personal selling and sales promotion as the elements that affect purchase decision. Advertising, public relation, and direct marketing does not show any effect towards purchase decision.
PENERAPAN ETIKA PROFESI DALAM MENCIPTAKAN KARAKTER PROFESIONALISME PADA DUNIA KERJA DI SMP N 5 PANGKALPINANG Astuti, Bela; Pratama, Yudhistira; Andhika, Rafa Ricaldo; Situmorang, Luis Garcia; Endraswari, Putri Mentari
Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia. Vol 4, No 2 (2025): Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat - Universitas Teknologi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26798/jpm.v4i2.1964

Abstract

Dalam menciptakan karakter profesional dalam dunia kerja maka membutuhkan penerapan etika profesi dengan konsisten. Hal tersebut menjadikan pendidikan sebagai tolak ukur dalam menciptakan kinerja seseorang dengan baik. Dikarenakan pendidikan merupakan suatu tempat yang bermanfaat untuk merubah perilaku seseorang dengan menerapkan nilai-nilai moral dan karakter, supaya menciptakan kualitas yang baik. Pendidikan dimanfaatkan untuk dijadikan sumber daya manusia yang unggul di era sekarang Oleh karena itu tujuan dari kegiatan ini adalah menerapkan etika profesi dalam menciptakan karakter profesionalisme Pada dunia kerja. Penelitian ini meliputi tanggung jawab, kedisiplinan, kejujuran, dan kerja sama tim. Sehingga dengan adanya kegiatan ini diharapkan bisa membantu individu dalam menghadapi tantangan pada dunia kerja. Berdasarkan sosialisasi dan kuisoner yang dilakukan, dapat disimpulkan bahwa siswa SMP Negeri 5 Pangkalpinang pada dasarnya telah mengetahui apa itu etika dan bagaimana penerapannya di sekolah. 
Co-Authors Andhika, Rafa Ricaldo Astuti, Bela Endraswari, Putri Mentari Prasandya, Caroline Mutiara Situmorang, Luis Garcia