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All Journal Emerging Markets : Business and Management Studies Journal Journal of ASEAN Dynamics and Beyond
Qonita, Khansa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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CONSUMER CURRENT TRENDS IN RESTAURANT INDUSTRIES: A CASE STUDY OF FOOD BLOGGER Mbouw, Esa; Qonita, Khansa
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.755 KB) | DOI: 10.33555/ijembm.v6i1.101

Abstract

The trend of food and beverage industry in Indonesia has shown a great transformation with a help from the current existing technologies. A food related blog is one the trend these days, especially for the millennial. Perceived Usefulness (PU) is one of the factor suggested by researches towards adaptation of technology. However, the perceived usefulness (PU) of a food blogger itself is still questioned on whether the millennial has the intention to follow the food blogger ?s recommendation to choose restaurants. Therefore, the purpose of this study is to determine whether there is a significant relationship between food blogger perceived usefulness and behavioral intention to follow its recommendation. The questionnaire was distributed to 100 food blog readers who have read any food related blog before. The data was processed by using SPSS to obtained the result of this study. The result has shown that food blogger influences the consumer behavioral intention of the readers to follow its recommendation of the food blogger.
The Effect of Politics and Humanity Issue on Tourism Sector Development in Myanmar Y.N.P, Aberrant Pratama; Qonita, Khansa; N., Tri Sandy
Journal of ASEAN Dynamics and Beyond Vol 1, No 1 (2020): VOL.1 NO.1 (2020)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (695.472 KB) | DOI: 10.20961/aseandynamics.v1i1.46819

Abstract

Tourism is one of the sectors that can support development of a country by contributing in foreign exchange. In order to attract tourists from around the world, a country must open up to the international order. Myanmar is one of many countries opening itself up in order to promote the country among tourists. A lot of infrastructure developments, especially in the field of tourism, were done in Myanmar, such as hotels and recreation areas. But the Myanmar government uses their authority to force men who take military services to do some labor jobs. Hence, this issue was exposed and got a lot of criticisms from international society, some countries even boycotting Myanmar’s tourism, as well as Myanmar’s recent security and humanity issue regarding violence to Rohingya people that was done by Myanmar’s military. Apparently, this issue aggravates Myanmar’s image in a lot of tourists’ perspectives. So many tourists cancelled their holiday plan in Myanmar because of this Rohingya issue. In this journal, there will be a discussion about how humanity issues could affect the image of a country which will later affect the tourism field as well.
Co-Authors Mbouw, Esa N., Tri Sandy Y.N.P, Aberrant Pratama