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All Journal SOLUSI Quantitative Economics and Management Studies
Lestari, Dian Indriana Tri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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Understanding Company Values Through Good Corporate Governance Mediation Damanik, Florencius Bona Marihot; Widjajanti, Kesi; Lestari, Dian Indriana Tri
Quantitative Economics and Management Studies Vol. 5 No. 5 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2649

Abstract

The aim of this research is to determine the influence of investment policies, policies funding and dividend policy on company value and the role of good corporate governance (GCG) in mediating the influence of investment policies and policies funding and dividend policy on company value. This research is quantitative research using secondary data manufacturin companies listed on the Indonesia Stock Exchange (BEI) within a year period 2018 to 2022. Sample selection used the purposive sampling method thus obtaining 37 companies that met the criteria from a total population of 239 manufacturing company. This research was tested using the Structural Equation analysis method Modeling (SEM) with the Smart PLS 3.0 program. The research results show that GCG is not successful in mediating the influence of policy investment, funding policy and dividend policy on company value, though investment policy has a positive and significant effect on GCG, funding policy has a positive and significant effect on GCG, investment policy has a positive and significant effect significant to company value and dividend policy has a negative and significant effect on company value. Then, dividend policy has a negative or negative effect significant to GCG. GCG has a positive and insignificant effect on value company. Funding policy has a positive and insignificant effect on value company.
REBRANDING DAN UPAYA PENINGKATAN LOYALITAS PELANGGAN Haris, Murwanto; Lestari, Dian Indriana Tri
Solusi Vol. 21 No. 1 (2023): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i1.6125

Abstract

Pasca pandemi Covid-19 telah terjadi pergeseran perilaku masyarakat secara umum, termasuk perilaku konsumen yang disebabkan pembatasan kegiatan masyarakat secara global selama lebih dari 2 tahun. UMKM sebagai salah satu yang terkena dampak paling berat, harus dapat segera menyesuaikan dengan perubahan yang terjadi, rebranding adalah salah satu pilihan terbaik agar dapat menempatkan kembali perusahaannya pada posisi yang tepat dan dapat membantu keluar dari krisis, sesuai tujuan dari rebranding. Rebranding dapat meningkatkan brand equity, yaitu nilai merek dimata konsumen, dengan demikian sangat perlu meningkatkan brand equity, yang pada akhirnya dapat membantu mengembalikan loyalitas pelanggan dan bahkan dapat menambah pelanggan baru. Proses relaunching yang dilakukan dengan efektif dapat tersampaikan dengan utuh kepada publik dengan cara publikasi melalui media online dikarenakan saat ini hampir semua orang sudah memiliki perangkat pribadi dan paham media online, sehingga relaunching dapat tersampaikan secara langsung. Dengan rebranding yang dilakukan, sesuai tujuannya, maka diharapkan loyalitas pelanggan dapat terjaga dan ditingkatkan bahkan dapat menarik pelanggan baru.
Co-Authors Damanik, Florencius Bona Marihot Haris, Murwanto Kesi Widjajanti