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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Tun Ganyang, Machmed
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Humanities Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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PEMBENTUKAN LOYALITAS PELANGGAN MELALUI CITRA MEREK DAN KUALITAS PRODUK Tun Ganyang, Machmed
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No S1 (2019): Special Issue Tantangan Bisnis di Era Digital
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer.
KINERJA KARYAWAN: PERAN GAYA KEPEMIMPINAN DAN KEPUASAN KERJA Ritonga, Wier; Tun Ganyang, Machmed
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- This study aims to examine the relationship between leadership, job satisfaction, and employee performance. Design/methodology/approach- A total of 45 respondents were used as research samples through questionnaires. Data were analyzed using the path analysis approach with the help of the LISREL program. Findings- The results show that leadership has a positive and significant effect on job satisfaction and performance, and job satisfaction has also been shown to have a significant effect on performance. Implications-The results of this study suggest that managers put forward a democratic and supportive style to improve employee job satisfaction through providing opportunities to subordinates to provide ideas/suggestions in various decisions taken by the company, Keywords: performance, satisfaction, leadership style
Implementasi Program Pengembangan Kepemimpinan bagi Siswa Sekolah Menengah Atas Wahyudi, Triyono Arief; Iskandar, Donant Alananto; Tun Ganyang, Machmed; Ritonga, Wier
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1340

Abstract

This article examines the role of leadership development for senior high school students through extracurricular programs. The initiative is designed to improve students' comprehension of leadership functions and assess their impact on personal and social growth. Employing a community service framework, the program implements extracurricular activities focused on building leadership capacity. The intervention includes leadership training sessions, group discussions, collaborative projects, and hands-on leadership experiences. Findings reveal a significant enhancement in students' leadership abilities, sense of social responsibility, engagement in school activities, and preparedness for future endeavors. These results underscore the strategic importance of extracurricular programs in cultivating leadership qualities among senior high school students.
Penerapan Digitalisasi Bisnis untuk UMKM Kedai Kopi Wahyudi, Triyono Arief; Iskandar, Donant Alananto; Tun Ganyang, Machmed; Ritonga, Wier
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 4 No 3 (2022)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v4i3.1501

Abstract

The coffee shop micro, small, and medium enterprises (MSMEs) are receiving considerable attention from the government due to their swift development over the last decade. The growth of coffee shop businesses is reflected in the rising number of locations, increased customer demand, and higher coffee production in Indonesia. A significant challenge for coffee shop MSMEs is their limited understanding of business digitization, which hampers their ability to seize opportunities in the coffee beverage sector. This initiative is designed to improve MSMEs' knowledge of business digitization in coffee shops. The program took place on October 28, 2022. The training methods incorporated lectures, interactive question-and-answer sessions, case studies, and role-playing exercises focused on e-promotion tools such as e-reviews, e-commerce, online communication platforms, e-catalogs, and social media. A total of 20 MSMEs participated in this event. The findings show a boost in understanding among coffee shop MSMEs regarding business digitization following the training session.
Co-Authors Donant Alananto Iskandar, Donant Alananto Ritonga, Wier Wahyudi, Triyono Arief