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Tun Ganyang, Machmed
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Decision Sciences, Operations Research & Management

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PEMBENTUKAN LOYALITAS PELANGGAN MELALUI CITRA MEREK DAN KUALITAS PRODUK Tun Ganyang, Machmed
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No S1 (2019): Special Issue Tantangan Bisnis di Era Digital
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer.
KINERJA KARYAWAN: PERAN GAYA KEPEMIMPINAN DAN KEPUASAN KERJA Ritonga, Wier; Tun Ganyang, Machmed
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study aims to examine the relationship between leadership, job satisfaction, and employee performance. Design/methodology/approach- A total of 45 respondents were used as research samples through questionnaires. Data were analyzed using the path analysis approach with the help of the LISREL program. Findings- The results show that leadership has a positive and significant effect on job satisfaction and performance, and job satisfaction has also been shown to have a significant effect on performance. Implications-The results of this study suggest that managers put forward a democratic and supportive style to improve employee job satisfaction through providing opportunities to subordinates to provide ideas/suggestions in various decisions taken by the company, Keywords: performance, satisfaction, leadership style
Co-Authors Ritonga, Wier