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Ismaliah, Devi
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Budaya Asing, Konsep Diri dan Pengetahuan Produk terhadap Keputusan Pembelian Ismaliah, Devi; Surya M, Tarida Marlin
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 2 (2019): JIMKES Edisi Agustus 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.113 KB) | DOI: 10.37641/jimkes.v7i2.226

Abstract

The purpose of this research is to find out the influence of foreign culture, self-concept and product knowledge on purchasing decisions.Based on the results of statistical tests, the regression equation shows the T-table values ​​obtained for variables in Foreign Culture, Self Concepts, Product Knowledge together affect Starbucks purchasing decisions, this can be shown by the f-value of 7.563 which is greater compared to f-table 2.70 and supported by a significance value of 0.000 which is smaller than 0.05, where the variables of Foreign Culture, Self-Concept, and Product Knowledge together have a significant effect on purchasing decisions, Hypothesis 4 is accepted.
Co-Authors Tarida Marlin Surya