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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Ngayah: Majalah Aplikasi IPTEKS Management Analysis Journal DIJB (Diponegoro International Journal of Business) Journal of Indonesian Tourism, Hospitality and Recreation Asian Management and Business Review Journal of International Conference Proceedings Benefit: Jurnal Manajemen dan Bisnis
Ardiwansyah Nanggong
Department Of Management, Faculty Of Economics, Universitas Ichsan Gorontalo, Gorontalo, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : The Asian Journal of Technology Management (AJTM)

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Perceived Benefit, Environmental Concern and Sustainable Customer Behavior on Technology Adoption Nanggong, Ardiwansyah; Rahmatia, Rahmatia
The Asian Journal of Technology Management (AJTM) Vol 12, No 1 (2019)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.1.3

Abstract

Abstract. Environmentally friendly practices in the business sector for more targeting corporations as economic actors. However, the contribution of environmental sustainability cannot only encouraged by the firm but also the consumer’s participation. The eco-friendly behavior that arises from the adoption of technology by consumers is often influenced by various opposite motives. Perceived benefit is often regarded as a pragmatic motif because it is utilitarian while the environmental concern is interpreted as a form of altruism. This study aims to investigate the relevance of perceived benefit and environmental concern in the adoption of e-ticketing technology (paperless) and the dominant motive that influences consumers' sustainable behavior in adopting the technology. Data collection using paperless case (e-ticketing) to determine the motive of environmentally friendly behavior by consumers. There were 188 respondents who participated in the study. The study findings explain the importance and the corresponding conformity between the perceived benefits and the environmental concern of consumers in predicting sustainable consumer behavior in technology adoption.Keywords: Environmental concern, paperless, perceived benefit, sustainable consumer behavior, technology adoption
Co-Authors Ali Mohammad Hiola, Putra Reski Mohammad, Ali Muammar Zainuddin Nurhayati Olii Rahmatia, Rahmatia Sabila, Alfa