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All Journal Jurnal Bisnis dan Manajemen Management Analysis Journal DIJB (Diponegoro International Journal of Business) International Journal of Social Science and Business Economics and Digital Business Review Al-Buhuts (e-journal) International Journal of Applied Business and International Management Journal of International Conference Proceedings
Ali Mohammad
Universitas Ichsan Gorontalo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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 1 
ORIENTASI STRATEGI DALAM PENGUKURAN Eka Zahra Solikahan; Ali Mohammad
Jurnal Bisnis dan Manajemen Vol 5, No 2 (2018): Jurnal Bisnis dan Manajemen Volume 5 Nomor 2 Tahun 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.838 KB) | DOI: 10.26905/jbm.v5i2.2392

Abstract

This study generally aims to explain the measurement of strategy orientation in more depth. The qualitative approach was used in this study, by applying library research methods. The data used in the form of secondary data, the scientific article to the source of the data used was elektonik data originating from Google Scholar, Emerald Insights, Sciencedirect, and SAGE. The results for measuring orientation strategy appropriate for SMEs, that are customers, competitors, low cost orientation, entrepreneurship and innovation. But generally orientation strategy can be classified into three main elements, first market orientation, which consists of knowledge, competencies and skills of employees to build good relationships with consumers, second technology orientation which includes understanding employees and managers in the use of new technologies, and the last, Orientation to reduce the cost includes the tendency to reduce costs in the form of cost leadership strategies so that it can increase market share. Third this element can interact dynamically and continuously so that they will produce competitive advantages DOI : https://doi.org/10.26905/jbm.v5i2.2392
The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image Ardiwansyah Nanggong; Ali Mohammad
Diponegoro International Journal of Business Vol 3, No 2 (2020)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.3.2.2020.68-79

Abstract

Tourism experience is considered highly essential in tourism studies but less attention to research has focused on cultural tourism experiences whereas has its idiosyncratic compared to other types of tourism. This study investigated the interrelationship among cultural tourism experiences, electronic word of mouth, and destination image. Empirical analysis based on data collected through online questionnaires from 134 tourists have been visited the religious-cultural tourism village Bongo in Gorontalo. PLS-SEM conducted to data analysis which showed that cultural tourism experience positively impacts on destination image and electronic word of mouth, also electronic word of mouth influence destination image. This research contributes to the body of knowledge on the role of tourism experience and its impact on future tourist behavior in the cultural tourism context. The theoretical and managerial implications of these findings are beneficial in designing strategies to leverage destination attractiveness
Purchase Intention Produk Halal di Kota Gorontalo Ali Mohammad
Al-Buhuts Vol. 18 No. 1 (2022): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v18i1.2787

Abstract

This study aims to examine the effect of Product Knowledge and Product Awareness on Purchase Intention of halal products and the effect of the mediating role of Product awareness which can explain the relationship between Product Knowledge and Purchase Intention for halal products. The data needed for the research was collected through an online questionnaire of 87 respondents' responses, using a sampling technique, namely the purposive sampling method with the target respondents being consumers who have used halal products in the city of Gorontalo. The research model and hypotheses between variables were tested using the PLS-SEM method. The results of this study reveal that Product Knowledge has a positive effect on purchase intention of halal products, and Product Awareness has a positive effect on Purchase Intention of halal products, while the Product Awareness effect acts as a partial mediation linking Product Knowledge and Purchase Intention of halal products.
Development of Entrepreneurial Orientation Eka Zahra Solikahan; Ali Mohammad
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.71 KB) | DOI: 10.32535/ijabim.v4i1.380

Abstract

The Entrepreneurial orientation (EO), is a company activity that are related to proactive decision-making practices that pay attention to innovative strategies, risk-taking and exploiting market opportunities. This study aims to explain the development of the EO with a qualitative approach with the literature study method. Results obtained, EO was first introduced by miller in 1983, stating the importance of innovation, risk taking, productiveness in the EO concept, later developed by Morris and Paul (1987), and Merz and Sauber (1995). In 1996 Lumpkin and Dess perfected the EO concept of Miller (1983) by adding autonomy and competitive aggressiveness in measuring EO. But in its development to date, EO measurements based on several earlier studies EO measurements combine between the studies of Miller (1983) and Lumpkin and Dess (1996).
Entrepreneurial Orientation Literature Review: Measurement Eka Zahra Solikahan; Ali Mohammad
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.357 KB) | DOI: 10.32535/jicp.v1i2.268

Abstract

Entrepreneurial orientation EO is a practice that provides basic results and entrepreneurial action. Therefore, this study aims to explain the development of entrepreneurship orientation (EO) and its measurement based on previous research using a qualitative approach with literature research methods (library research). Finding that EO is an entrepreneurial model focused on management strategies and also used to measure EO is Proactive, Innovative, risk-taking, Competitiveness, Autonomy, Competitive Energy. Keywords: Entrepreneurial Orientation, Entrepreneurship, Entrepreneurial Orientation Measurement
Leveraging Customer Experience, Brand Image and Store Atmosphere for Millennials Loyalty: An Empirical Analysis of Mediation Nanggong, Ardiwansyah; Mohammad, Ali; Sabila, Alfa
Management Analysis Journal Vol 11 No 4 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i4.56488

Abstract

The increasing population and unique consumer behavior of millennials is a challenge for companies in offering products and retention this segment. The current study aims to investigate the millennial loyalty behavior and its brand-atmosphere mechanism in formatting customer experience. The study on visitors to Warunk Upnormal in Gorontalo was 170 samples of respondents with purposive sampling through questionnaires. Regression data analysis used SPSS Process Macro 3.4 program and mediation check conducted with Sobel test. The research findings indicate that brand image and store atmosphere have a direct and significant effect on customer experience but not significantly on consumer loyalty. Furthermore, the customer experience dimensions have a different impact in mediating the relationship between brand image and store atmosphere in increasing consumer loyalty. This study reinforce the role of the experiential economy in exploring millennial consumer behavior.
Create a Competitive Advantage for Karawo Small and Medium Enterprises Ali Mohammad; Eka Zahra Solikahan
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.54587

Abstract

SMEs contribute as support for the national economy, so SMEs need to be encouraged to increase their competitiveness by creating superior competitive advantages to have an impact not only on the domestic market but also on the global market. This study aims to analyze the effect of marketing strategy, innovation, financial knowledge, and demography on competitive advantage, besides that demography on innovation in Karawo SMEs in Gorontalo City. This study uses a sampling technique, namely purposive sampling with specific criteria so that the research sample is 78 Karawo SMEs that meet the criteria. The data collection method uses an online questionnaire. The method of data analysis is path analysis using SPSS version 20. The research results show that marketing strategy affects competitive advantage, innovation does not affect competitive advantage, financial knowledge does not affect competitive advantage, and demography affects competitive advantage. Demography affects innovation. Based on the results of this research, Karawo SMEs in Gorontalo City need to be able to innovate and increase their financial knowledge in order to create a competitive advantage. Therefore, it is possible to develop a model related to the factors that drive innovation based on the resource advantage theory for further research and the influence of financial literacy on competitive advantage.
Development of Entrepreneurial Orientation Eka Zahra Solikahan; Ali Mohammad
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i1.380

Abstract

The Entrepreneurial orientation (EO), is a company activity that are related to proactive decision-making practices that pay attention to innovative strategies, risk-taking and exploiting market opportunities. This study aims to explain the development of the EO with a qualitative approach with the literature study method. Results obtained, EO was first introduced by miller in 1983, stating the importance of innovation, risk taking, productiveness in the EO concept, later developed by Morris and Paul (1987), and Merz and Sauber (1995). In 1996 Lumpkin and Dess perfected the EO concept of Miller (1983) by adding autonomy and competitive aggressiveness in measuring EO. But in its development to date, EO measurements based on several earlier studies EO measurements combine between the studies of Miller (1983) and Lumpkin and Dess (1996).
Perceived Risk dan Purchase Intention produk fashion pada platform media sosial Mohammad, Ali; Pakaya, Syaiful; Labatjo, Moh. Chaidir; Olii, Nurhayati
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini bertujuan untuk mengetahui risiko yang dirasakan oleh konsumen dapat mempengaruhi minat beli produk fashion melalui social media, dan juga melihat peran kepercayaan dalam mengurangi dampak risiko tersebut sehingga dapat menimbulkan minat beli di konsumen. Studi ini menggunakan teknik pengambilan sampel purposive sampling dengan kriteria tertentu, diperoleh sampel penelitian adalah 99 responden yang memenuhi kriteria. Pengumpulan data menggunakan kuesioner online dengan Goggle form. PLS-SEM merupakan analisis yang diterapkan pada studi ini dengan alat analisis SmartPLS 3.0. Hasil dari studi ini menemukkan bahwa Perceived risk dan trust memiliki dampak positif terhadap Purchase intention produk fashion pada platform media sosial untuk konsumen muda, Perceived risk berdampak positif terhadap Trust, dan Trust memediasi partial antara hubungan Perceived risk dan Purchase intention produk fashion melalui platform media sosial. Studi ini berkontribusi teoritis dalam mengembangkan pemahaman tentang perilaku konsumen di media sosial serta menawarkan wawasan praktis bagi pelaku industri fashion dalam menyusun strategi pemasaran yang efektif.
Co-Authors Ardiwansyah Nanggong Eka Zahra Solikahan Labatjo, Moh. Chaidir Nurhayati Olii Sabila, Alfa