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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecogen
Yusuf, Budi Permana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Impact Of Finansial and Non-Finansial Incentives On Employee Performance : Case Study Of Perbankan Company Lestari, Andyni Dewi; Yusuf, Budi Permana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6715

Abstract

This research aims to find out whether there is an influence between providing incentives and employee performance of PT Bank Panin Indonesia Tbk KCU Menara Imperium. This study uses data collection methods by distributing questionnaires. The sample population used in this study were employees at Pt Bank Panin Indonesia, with as many as 66 respondents. Hypothesis testing in this study uses validity test, reliability test, classical assumption test with simple linear regression model, t test and coefficient of determination (R2). The results of this study indicate that the incentive t- test partially has a positive and significant effect on employee performance. With t value of 5.477. Through testing, the coefficient of determination (R square) is 0.319 or 31.9%, which indicates that the ability of the incentive variable to explain the employee performance variable is 31.9%, and the remaining 68.10% is influenced by other factors not used in this study.
Peningkatan Tren Minat Beli Produk Kosmetik yang Dipengaruhi oleh Digital Marketing Trisna, Anisya Bella; Yusuf, Budi Permana
Jurnal Ecogen Vol 7, No 4 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i4.16291

Abstract

In order to increase economic growth, a country needs to strengthen the MSME sector, one of the ways is by transforming into the digital world. Digital marketing is currently important for the business world. Because digital marketing can increase buying interest easily, on target and cost-effectively. The purpose of this study is to show the impact of using digital marketing on buying interest in Azarine products using quantitative research. A sample of 92 respondents was taken using purposive sampling technique. Respondents in this study were MAN students in Cibinong sub-district. The results showed that there was an effect of digital marketing on social media on buying interest in Azarine products by 64.8%.
Co-Authors Lestari, Andyni Dewi Trisna, Anisya Bella