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All Journal SMART BUSINESS JOURNAL International Journal of Entrepreneurship, Business, and Creative Economy
Rusidah, Siti
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Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT. PELABUHAN INDONESIA III (PERSERO) CABANG BANJARMASIN Rahmaniah, Rahmaniah; Rusidah, Siti
Bisnis Smart Vol 1, No 1 (2016): Business Invention, Volume 1, Nomor 1, April 2016
Publisher : Universitas lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (21.683 KB)

Abstract

The purpose of this study to prove the effect of partial and simultaneous Working Environment (X1), and compensation (X2) the Employee Performance (Y) PT. Pelabuhan Indonesia III (Persero) Branch of Banjarmasin. The study population numbered 237 employees and a sample was taken 96 respondents using sampling techniques stratified random sampling. The technique of collecting data using questionnaires and data analysis used is multiple linear regression. The test results prove partial Working Environment (X1) significantly affects employee performance amounted to 34.9%, and compensation (X2) significantly affects employee performance amounted to 44.5%. While there is simultaneously a significant influence at Work (X1) and compensation (X2) the Employee Performance. The magnitude of the effect is equal to 50.0%, while 50.0% is the influence of other variables notexamined by this study. The regression equation is formed Y=23 016+0225(X1)+0422(X2)+e
Small Business Development Strategy Through Go Digital in The Martapura Snakehead Fish Floss Business as a Regional Superior Product Wahyuni, Nurul; Rusidah, Siti
International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i2.2034

Abstract

The presence of superior products in a region can significantly boost economic development. In Martapura City, Indonesia, the fisheries and marine sector, supported by a substantial supply capacity, holds potential as a driver of economic growth. A notable example is the snakehead fish processing business, which taps into the region's resources. This research aims to analyze the potential of this business and formulate strategies for developing Snakehead Fish Floss in Martapura through digital marketing. This research uses a qualitative approach with in-depth observation, where primary data was obtained through structured interviews with snakehead fish shredded business actors in Martapura. The research results found that the business potential for snakehead fish floss is very large because there is rarely any difficulty obtaining raw materials. Preparedness and consistency are needed in implementing marketing digitalization in small businesses, and the benefits of digitalization are felt realistically by snakehead fish floss business actors, increasing sales. The results of this research can be generalized to other small businesses because advances in digital technology cannot be avoided at this time.
Co-Authors NURUL WAHYUNI Rahmaniah, Rahmaniah