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All Journal Journal of Physical and Outdoor Education JMPO
Komarudin, Diky
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Capturing Business Opportunities In The Sports Industry With An Integrated Technology Approach Mohamad Rizal, Rony; Juditya, Silvy; Komarudin, Diky; Kurniawan Miraz, Rifky
Journal of Physical and Outdoor Education Vol. 7 No. 1 (2025): Journal of Physical and Outdoor Education
Publisher : STKIP Paasundan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37742/jpoe.v7i1.281

Abstract

This research aims to examine the application of integrated technology in the fitness industry at Allday Fitness in Soreang to improve operational efficiency and customer experience as well as capture new business opportunities. This research employed a qualitative methodology, utilizing a case study approach, and involved in-depth interviews, participatory observation, and documentation. The results showed that the use of technologies such as mobile fitness applications, IoT-based fitness monitoring devices, and cloud computing-based management systems was able to improve operational efficiency and enrich the customer experience. In addition, AI-based service personalization and the development of online community platforms create business opportunities that drive customer loyalty and engagement. Regular training and strategic partnerships can overcome constraints such as limited staff skills and investment costs. This research confirms the importance of technology as a strategic asset that supports innovation and business growth in the fitness industry.
Technostress in Motion: How Social Features in Running Apps Trigger Anxiety through Social Comparison Rizal, Rony Mohamad; Sobarna, Akhmad; Hambali, Sumbara; Juditya, Silvy; Komarudin, Diky
Jurnal Master Penjas & Olahraga Vol. 6 No. 2 (2025): Jurnal Master Penjas & Olahraga (JMPO)
Publisher : STKIP Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37742/jmpo.v6i2.184

Abstract

This study examined how intensity of social feature use in digital running applications (such as Strava) predicts performance-related anxiety among recreational runners, grounded in the technostress framework and social comparison theory. A cross-sectional online survey involving 58 recreational runners in Indonesia assessed social feature usage intensity, social comparison orientation, and performance-related anxiety using validated psychological instruments. Results revealed a significant positive relationship between social feature use and anxiety levels. While social comparison orientation was associated with usage intensity, it did not significantly mediate the relationship with anxiety, likely attributable to limited statistical power from the small sample size. Findings indicate that digital visibility and social comparison pressures within fitness platforms adversely affect users' psychological well-being. In Indonesia's collectivist cultural context, where public image maintenance and peer validation are strongly emphasized, these adverse effects may be substantially amplified.
Co-Authors Akhmad Sobarna Kurniawan Miraz, Rifky Mohamad Rizal, Rony Rony Mohamad Rizal Sumbara Hambali