Article Per Year (5 Year)
p-Index From 2020 - 2025
1.704
P-Index
This Author published in this journals
All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Pijar : Studi Manajemen dan Bisnis Journal Integration of Social Studies and Business Development Journal Integration of Management Studies Conference Proceedings International Conference on Education Innovation and Social Science
Irawan, Atika
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Journal Integration of Social Studies and Business Development

 1 
Unraveling The Feasibility of Health and Wellness Food Business Through a Financial Perspective : A Case Study of Asa Cerra Fakhira Elda Khairunnisa; Irawan, Atika
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.213

Abstract

Asa Cerra is positioning itself to meet the growing global demand for health-conscious and sustainable products. Its flagship offering, "Nata De Whey," is a probiotic-rich beverage crafted from whey waste from mozzarella cheese. This product not only aims to enhance health but also to support environmental sustainability. Despite favorable initial feedback, a comprehensive financial feasibility study had yet to be conducted to ensure long-term viability. This research addresses this gap by evaluating Asa Cerra's financial feasibility using a combination of primary data from the company and secondary data from similar industry players. The study employs key financial metrics, including Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR). It integrates scenario analysis to capture a range of potential outcomes: most likely, pessimistic and optimistic. The analysis reveals a promising financial outlook for Asa Cerra, with a payback period of 2.4 years, an NPV of Rp465,551,298, and an IRR of 38.29%, significantly exceeding the Weighted Average Cost of Capital (WACC) of 9.00%. These results suggest that Asa Cerra is financially sound and has the potential for sustainable growth. The comprehensive financial assessment supports Asa Cerra's strategic planning efforts and highlights its readiness for long-term success in the market.
Financial Feasibility Of Business On Fast Fashion Startup: A Case Study Of Udo Innovate’s Offline Store Establishment Project Purba, Rafael Abrahim Immanuel; Irawan, Atika
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.228

Abstract

Fast fashion, noted for its trendy and affordable clothing, has gained significant traction in Indonesia, with the market expected to reach $22.66 billion by 2024 and a compound annual growth rate (CAGR) of 3.31% (Statista). UDo Innovate, a fast fashion company collaborating with the skateboarding community in Bandung, faces challenges in optimizing its marketing strategies due to low sales from online-only efforts. The company seeks to enhance its market presence through an omnichannel strategy, incorporating offline platforms. However, the financial feasibility of this shift has not been previously assessed. This study aims to evaluate the financial viability of establishing a retail store as part of UDo Innovate's omnichannel approach. Financial feasibility is analyzed using the payback period, net present value (NPV), and internal rate of return (IRR), with risk assessed through scenario analysis. The results reveal that setting up an offline store is financially viable within two years, with a payback period of 1.66 years, an NPV of Rp583,921,410, and an IRR of 49.53%. The analysis also considers funding options, recommending a loan from Bank Mandiri with a 6% annual interest rate and an 11% tax rate. This results in a weighted average cost of capital (WACC) of 5.63%, which is lower than the cost of utilizing the owner's capital at 6.38%. The study concludes that the investment in an offline retail store is financially sound and aligns with UDo Innovate's strategic goals.
Financial Feasibility of A Hair Care-Based Business: A Study Case of Sassle Ramadhan, Aulia Fatah Harum; Irawan, Atika
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.240

Abstract

Hair loss, or alopecia, is a global concern, with 3.8% of Southeast Asia's population affected by Alopecia Areata, an autoimmune disorder. Traditional treatments like minoxidil and finasteride, while effective, often have side effects. To address this, Sassle, a haircare startup, developed an almond-based hair serum in collaboration with ITB's School of Pharmacy, offering a natural solution without adverse effects. Sassle has completed product development and is preparing to launch its go-to-market strategy. This study evaluates the financial feasibility of Sassle's product using primary data from Sassle's records and secondary data from industry comparables. Key financial metrics such as the Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR) were analyzed, along with a scenario analysis under pessimistic, base, and optimistic conditions. The base scenario indicated a payback period of 3 years and five months, a positive NPV of Rp381,007,156, and an IRR of 49%, surpassing the Weighted Average Cost of Capital (WACC) of 5.02%. In the pessimistic scenario, with a 25% sales reduction, the payback period was four years and 11 months, with a positive NPV of Rp265,828,152 and an IRR of 32%. With a 15% sales increase, the optimistic scenario predicted a 2-year, 1-month payback period, a positive NPV of Rp622,915,633, and an IRR of 67%. The findings confirm that Sassle's business model is financially viable and capable of substantial returns, providing critical insights for strategic decisions in investment, market expansion, and operational scaling.
Co-Authors Fakhira Elda Khairunnisa Faturohman, Taufik . Jagatpati, Thomas Aquinas Ardi Maharani, Auryn Khansa Maulana, Rizki Firman Oktaviana, Yasinta Purba, Rafael Abrahim Immanuel Ramadhan, Aulia Fatah Harum Salmatun Nafisah Sinaga, Gloria Galore Puandhia Sudrajad, Oktofa Yudha Wijayanto, Kevin Nurizky Zidni, Muhammad Irfan Zikaillah Cinta Diramia