Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Conference Proceedings International Conference on Education Innovation and Social Science
Wijayanto, Kevin Nurizky
Unknown Affiliation
Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Understanding an Excellence Financial Strategy using Feasibility Study Towards FNB Startup: A Case Study of SYFO Wijayanto, Kevin Nurizky; Irawan, Atika
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

SYFO is an emerging company in the food and beverage sector that offers households and career women throughout Indonesia with SYFOin, a ready-to-cook product that simplifies their daily culinary activities. Prior to implementing a go-to-market strategy, a financial feasibility study was necessary. This study employed quantitative methodology, acquiring primary data from SYFOin and secondary data from industry peers. This investigation's feasibility study was evaluated employing Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR), along with scenario evaluation, in order to assess and reduce the business's financial risks. The SYFO feasibility analysis consisted of three scenarios: the most probable, the pessimistic, and the optimistic. The findings of the financial feasibility analyze indicate that SYFO is financially viable as a FnB startup company with a payback period of 2.54 years achieved before the end of the project life (5 years), with a favorable total NPV of IDR 892,696,221 and an IRR value of 42.06%, which is greater than the pessimistic and optimistic scenarios.
Co-Authors Irawan, Atika