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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Pijar : Studi Manajemen dan Bisnis Journal Integration of Social Studies and Business Development Journal Integration of Management Studies Conference Proceedings International Conference on Education Innovation and Social Science
Irawan, Atika
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal Integration of Management Studies

 1 
Financial Feasibility Analysis of Self-Owned Pattern Printed Kain as Product Innovation Strategy in Fashion Business: A Case Study of Tanair Sinaga, Gloria Galore Puandhia; Irawan, Atika
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.170

Abstract

Generation Z in Indonesia faces a challenge in establishing a strong national identity, underscoring the importance of fostering pride and appreciation for local culture (Manurung et al., 2022). Fashion is a significant avenue for self-expression and can be crucial in cultural promotion. The burgeoning fashion market in Indonesia presents substantial opportunities for businesses aiming to leverage cultural pride. Tanair, a new fashion brand founded in Bandung in 2024, seeks to enhance Indonesian pride through its innovative use of kain (traditional fabric). To navigate the competitive fashion landscape, Tanair requires a comprehensive financial feasibility study to validate its product innovation strategy. This study encompasses a five-year financial projection across three distinct scenarios—pessimistic, baseline, and optimistic—to evaluate Tanair's business plan's financial viability. The analysis reveals positive outcomes across all scenarios, with the pessimistic case demonstrating a payback period of 3.37 years, a net present value (NPV) of Rp61,807,419, a profitability index of 2.5, and an internal rate of return (IRR) of 29%. Notably, the IRR exceeds the weighted average cost of capital (WACC) of 8.92%, indicating a favourable financial outlook for the company. This study confirms that Tanair's innovative approach is financially feasible, positioning it for success in promoting Indonesian cultural heritage through fashion.
The Effect of Financial Literacy on Impulsive Buying Behavior Towards Online Food Delivery of Generation Z and Millennials in Indonesia with Media as A Moderating Variable Oktaviana, Yasinta; Irawan, Atika
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.179

Abstract

The rapid growth of online food delivery applications (OFDA), coupled with the increasing digital media exposure of younger generations, has raised concerns about impulsive buying behavior and its financial implications. This study investigates the effect of financial literacy on impulsive buying behavior towards OFDA among Generation Z and Millennials in Indonesia, with media as a moderating variable. This study employed a quantitative approach. The object of this study is Generation Z, aged 17-27 years old, and Millennials, aged 28-43 years old, living in Indonesia. The number of participants includes 434 for Generation Z and 407 for Millennials. The research uses Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA) to examine the relationships between variables and compare effects across generational groups. The findings reveal that financial literacy positively and significantly affects impulsive buying behavior towards OFDA in the entire group, Generation Z and Millennials. The effect is stronger in Generation Z than in the complete and Millennial groups. The study also found a significant moderating effect of media usage, highlighting the importance of considering digital influences in financial behavior research. Based on these findings, the study recommends further research to explore the underlying factors causing this positive relationship. For practical applications for individuals, the study suggests that Generation Z and Millennials should implement their financial knowledge more effectively to manage their finances and distinguish between essential and non-essential spending. The study suggests incorporating financial literacy into curricula through courses and practical programs for educational institutions. The study suggests leveraging digital platforms for government bodies to provide interactive financial literacy content. This research significantly advances the understanding of financial literacy's impact on consumer behavior in the digital age, particularly in the context of OFDA among younger generations in Indonesia; by including media usage as a moderating variable, the research explores how digital media exposure influences the relationship between financial literacy and impulsive buying behavior. This aspect of the study underscores the media's significant role in shaping financial behaviors in the digital age.
Improving Company Performance using Financial Planning Approach Toward Fragrance Companies: A Case Study of Saja Salmatun Nafisah; Irawan, Atika
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.184

Abstract

The perfume industry has experienced significant shifts towards using natural oils and synthetic components, driven by changing customer preferences and increased awareness of natural products. Saja, a perfume company established in 2022, aims to capitalize on this growing trend by offering natural products. Despite its potential, the company faces financial challenges due to a lack of strategic financial planning. An analysis of Saja's financial performance from late 2023 to mid-2024 revealed inconsistent income and fluctuating cash flow, as identified through financial ratios and DuPont analysis. These issues highlight the company's low financial performance. To address these challenges,  Saja plans to enhance its financial planning by optimizing budget allocations, increasing production cost efficiency, and expanding product and market segments to boost income and reduce expenses. The sustainability of this strategy was assessed using three economic and risk scenarios: realistic, optimistic,  and pessimistic. The feasibility of the proposed strategy was measured through the Payback Period (PP)  in future and present value, Internal Rate of Return (IRR), and Net Present Value (NPV). Results indicate that the proposed financial strategy is acceptable and feasible, suggesting that its implementation would improve Saja's financial performance.
Co-Authors Fakhira Elda Khairunnisa Faturohman, Taufik . Jagatpati, Thomas Aquinas Ardi Maharani, Auryn Khansa Maulana, Rizki Firman Oktaviana, Yasinta Purba, Rafael Abrahim Immanuel Ramadhan, Aulia Fatah Harum Salmatun Nafisah Sinaga, Gloria Galore Puandhia Sudrajad, Oktofa Yudha Wijayanto, Kevin Nurizky Zidni, Muhammad Irfan Zikaillah Cinta Diramia