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D’Cika Building Customer Satisfaction Through Superior Service Quality Fitri, Sofianah; Supendi, Moh
BASKARA : Journal of Business and Entrepreneurship Vol 7, No 1 (2024): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i1.22990

Abstract

This study examines the impact of service quality on customer satisfaction at D'Cika Jatimakmur. D'Cika's service needs improvement because only a few customers are satisfied. The store needs optimal service to maintain a positive reputation. This research uses the Lemeshow formula to obtain a sample size of 100 respondents. The sampling technique of this study was non-probability purposive sampling. The researchers distributed questionnaires to customers of D'Cika, with the respondents identified as those who had made at least one cake purchase. The data collected is then processed and analyzed using the SPSS 25. The findings of this study indicate that service quality has a positive and significant effect on customer satisfaction. Specifically, the results of the simple regression analysis indicate that the constant coefficient value is 2.077, and the independent variable is 0.487. These results indicate that when the service quality (X) is at its lowest level, customer satisfaction (Y) is positive by 2.077. The R square test yielded a value of 0.547, indicating that service quality significantly influences customer satisfaction. The results of the T-test indicate a significance value of 0.000, which is less than 0.05. Consequently, the researcher concludes that alternative hypothesis (Ha), which states that there is a positive and significant influence between service quality and customer satisfaction at D'Cika, is accepted.
Transformasi Pembayaran Digital Dengan Qris: Tingkatkan Transaksi, Permudah Pembayaran Abelia nuraini; Supendi, Moh; Fitriani, Ine Sri; Ramadanty, Aurellya; Shofiyatin, Melani
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/rb896091

Abstract

Pesatnya perkembangan teknologi digital telah mengubah lanskap ekonomi, mendorong adopsi pembayaran digital sebagai metode transaksi yang efisien dan aman. Di Indonesia, implementasi QRIS (Quick Response Code Indonesian Standard) menjadi salah satu inisiatif kunci untuk mempercepat inklusi keuangan dan modernisasi sistem pembayaran, terutama bagi UMKM Namun, adaptasi terhadap teknologi baru seringkali menjadi tantangan, khususnya bagi UMKM di pasar tradisional yang mungkin memiliki keterbatasan akses dan pemahaman digital. Penelitian ini berfokus pada program pendampingan yang meliputi sosialisasi dan pembuatan QRIS bagi UMKM di Perumda Pasar Jaya Cijantung. Pendampingan ini bertujuan untuk mengatasi kesenjangan digital, mendorong UMKM untuk mengadopsi pembayaran nontunai, dan pada akhirnya, berkontribusi pada peningkatan efisiensi transaksi serta daya saing ekonomi lokal. Hasil dari pendampingan berupa pembuatan dan pencetakan barcode QRIS sebagai langkah awal digitalisasi pembayaran. Setelah pendampingan dilakukannya monitoring guna melihat efektivitas penggunaan QRIS oleh UMKM di Pasar Jaya Cijantung.
Pengaruh Kualitas Pelayanan terhadap Volume Penjualan Usaha Toko Kopi Seduh Fadilah, Nahar Zulfah; Supendi, Moh
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 8 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v8n1.p37-50

Abstract

Changes in people’s lifstyles over time have had an impact on the business world. One of the businesses affected by the changes that have occurred is the coffee industry. The high level of coffee consumption in Indonesia causes businesses to take advantage of opportunities to open coffee shops. In facing competition, business actors must develop strategies that are oriented toward customer satisfaction. One of the factors that influence customer satisfaction is service quality. The better the quality of service provided, the more revenue the coffee shop business can increase. This research was conducted to determine the effect of service quality on sales volume. This research uses the associative quantitative method. The number of samples used was 100 samples with a probability sampling technique which was carried out at the Jagakarsa Seduh Coffee Shop. The data analysis technique uses the classic assumption test, namely the normality test, regression linearity test, simple regression analysis, correlation coefficient test and coefficient of determination, t statistical test. The result showed that service quality had a positive and significant effect of 43,2% on the sales volume of the Seduh Coffee Shop business. Therefore, coffee shop business actors should maintain and improve service quality to increase revenue in business sales volume.