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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Science and Society (IJSOC) Jurnal Indonesia Sosial Sains
Wempi, J. A.
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Perilaku Konsumtif Subkultur Pemuda Pada Game Grand Theft Auto Roleplay “Executive Roleplay” Hidayat, Astra Shada; Agnes Silvia, Jayanti Hemakumari; Wempi, J. A.
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3708

Abstract

The consumerist behavior among young people, solely aimed at fulfilling desires, is increasingly prevalent, from streaming to playing online games. In the game GTA V Roleplay, there is a donation or sales system involving virtual items designed to enhance the role-playing experience and the sense of reality in the game. Many players spend millions of rupiahs to purchase these virtual items purely for entertainment or to boost their status within the game. This undoubtedly impacts the consumerist influence exerted by these GTA V Roleplay players in pursuit of their satisfaction while playing the game. To comprehend and analyze the phenomenon of teenage consumptive behavior in the game GTA V "Executive Roleplay," this study employs a descriptive-qualitative method based on Jean Baudrillard's theory of consumer society. Data collection involves interviews and focus group discussions with 8 informants, including 7 players and 1 server admin handling virtual item transactions. Data analysis in this study utilizes Miles and Huberman's approach. Teenagers derive satisfaction and excitement from playing the game and obtaining desired vehicles or items. In the online game GTA V Roleplay, consumerist behavior is evident. Such behavior persists due to the persuasive communication among players and the identity formation among teenagers through game participation, reflecting the happiness and satisfaction derived from these activities.
Digital Nomad Work Trends in Indonesia After the Pandemic Pramudya, Ardhani Wahyu Eka; Prasetyo, Handar Beni Dwi; Wempi, J. A.
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1000

Abstract

After the Covid-19 epidemic, there has been a change in working style from people who are required to work from home to working from anywhere. Digital Nomad is a trend that has become popular in Indonesia since the government announced that people can work hybridly. This trend entered through Instagram social media, where tourists come and work in Bali, or what we know as Work from Bali. Seeing how this phenomenon has developed, it is now important to understand the application of digital nomads in post-pandemic Indonesia. This research uses interpretive qualitative methods so that researchers can interpret digital nomad trends, while data collection is carried out through document studies and literature studies. The results of this study show that the use of the digital nomad concept is growing in Indonesia, and many companies and government institutions are implementing remote working, thus supporting this trend to continue as long as we work digitally.
Yellow Cart Feature on Tiktok as a Medium to Attract Purchase Interest Tunisya, Nabilla Riefa; Chairunnisa, Rachel Diandra; Wempi, J. A.
Jurnal Indonesia Sosial Sains Vol. 5 No. 07 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i07.1195

Abstract

The number of social media users worldwide reached 4.76 billion in January 2023, with 167 million active users in Indonesia. This study aims to understand how the yellow basket feature on TikTok attracts consumers' buying interest, using a qualitative approach through interviews and literature studies. The results show that this feature is effective in attracting buyers through factors such as attractive video displays, product promos, and ease of transaction processes. The promos offered, the attractive display of product videos, and the ease of transactions are the main factors that increase buying interest. In conclusion, the yellow cart feature on TikTok affects consumers' buying interest by providing ease of transactions and attractive promotions without the need to switch to other platforms.
Co-Authors Agnes Silvia, Jayanti Hemakumari Chairunnisa, Rachel Diandra Hidayat, Astra Shada Pramudya, Ardhani Wahyu Eka Prasetyo, Handar Beni Dwi Tunisya, Nabilla Riefa