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Kusumah, Intan Fazria
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Economics, Econometrics & Finance Education

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GAMBARAN DIMENSI KEPUASAN PELANGGAN PERUSAHAAN JASA EKSPEDISI SICEPAT Kusumah, Intan Fazria; Wibowo, Lili Adi; Purnama, Ridwan
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.694 KB) | DOI: 10.17509/jbme.v3i1.14253

Abstract

Purpose - The purpose of this study is to determine the effect of  Service Innovation  on Customer SatisfactionDesign / methodology / approach - This research was conducted in less than 1 year period, the research design is cross-sectional design. The method used is explanatory survey, and population 203 employees. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Findings - based on the results of the study using simple linear regression analysis, the result that there is a positive influence of service innovation on customer satisfaction.Originality / value - this study provides a basis for find out the impact of service innovation on customer satisfaction.. The difference of this study with previous research is on the objects, variables, theories and the references.
Co-Authors Lili Adi Wibowo Ridwan Purnama, Ridwan