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All Journal Jurnal Pendidikan Progresif The Journal of Financial, Accounting and Economics
Janwarin, Xaverius M Y
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Promotion and Price Discount Strategies in Encouraging Consumer Purchasing Decisions: A Case Study of Indomaret in Amahusu Village, Ambon Kastanja, Jazzyca Gabriela; Janwarin, Xaverius M Y
The Journal of Financial, Accounting, and Economics Vol. 2 No. 2 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2025.v02.i02.p05

Abstract

This research is motivated by two main reasons. First, the high density of retail stores in Ambon City, including Indomaret, Alfamidi, supermarkets, and privately owned stores, has created increasingly fierce competition. To face this competition, Indomaret implements sales promotion strategies and price discounts to attract consumer interest. Second, there is a gap in previous research results regarding the effect of price discounts on purchasing decisions, so further empirical confirmation is needed. Therefore, this study aims to analyze the influence of sales promotions and price discounts on the purchasing decisions of Indomaret consumers in Amahusu Village, Ambon City. This study used a quantitative approach with a survey method and multiple regression analysis techniques. Data were collected from 207 respondents who were local Indomaret consumers. The results showed that sales promotions positively and significantly influenced purchasing decisions, as did price discounts, significantly encouraging consumer purchasing decisions. Simultaneously, both variables were also proven to influence purchasing decisions at Indomaret Amahusu positively. Thus, sales promotion and price discount strategies effectively increase consumer purchasing interest, partially and simultaneously.
Problem Based Learning on Textbook Accounting Indonesia Adaptation: A Content Analysis Approach Janwarin, Xaverius M Y
Jurnal Pendidikan Progresif Vol 8, No 2 (2018): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Abstract: Problem based learning in textbook Accounting Indonesia Adaptation: A content analysis approach. Objectives: This study aims to develop the Problem based learning method in the Accounting Indonesia Adaptation textbook as a suggestion for developing critical thinking and solving problems in accounting. The solution to problems in problem series Aand B is done to meet the learning objectives in each chapter. Methods: Implementation of the problem based learning method using content analysis in the accounting textbook through several stages, namely, finding a problem, identifying and analyzing the problem and conducting a synthesis and application of the analysis of transactions and the implementation of the accounting cycle both manually and computerized. Findings: These results canbe presented and reflected as a learning experience and help the formation of critical thinking skills and problem solving in the development of accounting. Conclusions: It is important to compile textbooks orreferences by including cases or problem-based questions that require problem solving.Keywords: Problem based learning, content analysis, textbook Accounting Indonesia AdaptationDOI: http://dx.doi.org/10.23960/jpp.v8.i2.201808
Co-Authors Kastanja, Jazzyca Gabriela