Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Safitri, Umi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN PEMPEK DI PASAR ATAS BATURAJA KECAMATAN BATURAJA TIMUR KABUPATEN OGAN KOMERING ULU Safitri, Umi; Ogari, Putri Ayu; Gribaldi, Gribaldi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10381

Abstract

The formulation of the problem in this study is what factors influence the decision to buy pempek in the Baturaja market. So the author wants to examine more deeply about the factors that influence the decision to continue buying pempek in the Baturaja market. The purpose of this research is to analyze the factors that influence the decision to buy pempek in the upper market. The research method used is survey method. The number of population in this study is not known with certainty. Sampling in this study was using "accidental sampling". The number of respondents was 100 respondents who bought fish pempek in various forms. The analysis used includes binary logistic regression, coefficient of determination test (Negelkerke's R Square), hypothesis testing which includes the wald test and omnibus test. X1), service quality (X2), product quality (X3), location (X4), and promotion (X5).
Co-Authors Gribaldi Gribaldi Putri Ayu Ogari, Putri Ayu