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Ethical Sales Behavior Influencing Trust, Loyalty, Green Experience, and Satisfaction in UAE Public Entrepreneur Firms Ahli, Marwa; Hilmi, Mohd Faiz; Abudaqa, Anas
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 2 (2024): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i2.422

Customer satisfaction (CST) is a critical focus for both public and private organizations due to its significant impact on business success. In this context, ethical sales behavior, perceived trust, customer loyalty, and green experience are identified as key factors influencing CST. This study aims to examine the relationships among these variables within public sector organizations in the UAE. Primary data were collected from 224 respondents using a structured questionnaire. The data analysis was conducted utilizing descriptive statistics, multivariate assumptions, and a two-step approach that included both measurement and structural models. Structural equation modeling techniques were employed to test the relationships between the variables, grounded in the Resource-Based View (RBV) and expectation confirmation theory. The findings reveal that perceived trust, customer loyalty, and green experience significantly and positively impact customer satisfaction among public firms in the UAE. However, ethical sales behavior did not demonstrate a significant direct effect on customer satisfaction. These results provide valuable insights for policymakers and administrative representatives in the UAE public sector. To enhance customer satisfaction, it is recommended that public sector organizations prioritize building trust and loyalty while integrating green practices into their operations. Although ethical sales behavior does not directly affect customer satisfaction, it remains crucial for influencing trust and loyalty. The study underscores the importance of these factors in driving customer satisfaction and offers practical recommendations for public sector organizations aiming to improve their service quality and customer relations.

Moderating Effect Of Employee Service Quality And Mediating Impact Of Experiential Marketing in UAE Entrepreneurial Sector Ahli, Marwa; Hilmi, Mohd Faiz; Abudaqa, Anas
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 2 (2024): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i2.423

Considersing the organizational success, employees performance has been accepted as among the fundamental role players. However, several organizational factors like abusive supervision, job stress, turnover intention, and agile leadership have been accepted as among the most critical determinants of such performance outcomes. The objective of this research is to investigate the moderating effect of perceived organizational support on the relationships between abusive supervision, job stress, turnover intention, and agile leadership with employee performance in public firms in the UAE. A valid sample of 211 respondents from the public sector firms in UAE has been collected. The present study applies the measurement model and structural model assessment using the Smart PLS version 4.0. The findings confirm the presence of the internal consistency reliability, convergent validity, and discriminant validity of the latent constructs when examined through their relative items. Moreover, the structural equation modelling reveals that there is a significant impact of agile leadership, abusive supervision, and job stress on the employee performance among the public firms of UAE. Additionally, the findings state that there is a significant moderating effect of perceived organizational support on the relationship between agile leadership and employee performance, between abusive supervision and employee performance, and between job stress and employee performance, respectively. Based upon the given findings, several policy implications have also been suggested for the policymakers specifically at the public firms in UAE.

The Influence of Leadership Dynamics and Workplace Stress on Employee Performance in the Entrepreneurial Sector and the Moderating Role of Organizational Support Ahli, Reem; Hilmi, Mohd Faiz; Abudaqa, Anas
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.424

Employee performance is crucial to the success of organizations, particularly in the entrepreneurial sector. Various factors, such as abusive supervision, job stress, turnover intention, and agile leadership, play a significant role in determining performance outcomes. This study aims to evaluate how perceived organizational support moderates the effects of these factors on employee performance in public firms in the UAE. Data were gathered from a valid sample of 211 respondents. The analysis employed measurement and structural model assessments using Smart PLS version 4.0. The results validated the internal consistency reliability, convergent validity, and discriminant validity of the latent constructs. Structural equation modeling indicated significant effects of agile leadership, abusive supervision, and job stress on employee performance. Furthermore, perceived organizational support was found to significantly moderate the relationships between agile leadership and employee performance, abusive supervision and employee performance, and job stress and employee performance. Based on these findings, several policy recommendations were made for public sector firms in the UAE, particularly highlighting the importance of supportive leadership practices in enhancing employee performance within the entrepreneurial sector.

Moderating Effect of Perceived Organizational Support on the Relationship Between Employee Performance and Its Determinants: A Case of Entrepreneurial Firms in UAE Ahli, Reem; Hilmi, Mohd Faiz; Abudaqa, Anas
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 2 (2024): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i2.425

Considering the organizational success, employees performance has been accepted as among the fundamental role players. However, several organizational factors like abusive supervision, job stress, turnover intention, and agile leadership have been accepted as among the most critical determinants of such performance outcomes. The objective of this study is to assess the moderating effect of perceived organizational support on the relationships among abusive supervision, job stress, turnover intention, and agile leadership on employee performance in public firms in the UAE. A valid sample of 211 respondents from the public sector firms in UAE has been collected. The present study applies the measurement model and structural model assessment using the Smart PLS version 4. The findings confirm the presence of the internal consistency reliability, convergent validity, and discriminant validity of the latent constructs when examined through their relative items. Moreover, the structural equation modelling reveals that there is a significant impact of agile leadership, abusive supervision, and job stress on the employee performance among the public firms of UAE. Additionally, the findings state that there is a significant moderating effect of perceived organizational support on the relationship between agile leadership and employee performance, between abusive supervision and employee performance, and between job stress and employee performance, respectively. Based upon the given findings, several policy implications have also been suggested for the policymakers specifically at the public firms in UAE.

Entrepreneurial and Inclusive Leadership in Enhancing Employee Innovation in the UAE Oil and Gas Sector Alsalhi, Rashed Essa Almas Abdulla; Mustapha, Yanti; Hilmi, Mohd Faiz
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.826

This study examines the critical role of leadership and innovation in fostering innovative behavior among employees within the UAE oil and gas industry. Using a quantitative approach, the research analyzes the relationships between knowledge sharing, psychological empowerment, entrepreneurial leadership, inclusive leadership, and job insecurity with employee innovative behavior. Additionally, it investigates the moderating effects of nationality, verbal rewards, and material rewards on these relationships. Data were collected through a survey of 380 employees across various oil and gas companies in the UAE and analyzed using Structural Equation Modeling (SEM). The findings reveal that knowledge sharing, psychological empowerment, entrepreneurial leadership, and inclusive leadership all have a significant positive impact on employee innovative behavior, while job insecurity negatively affects innovative behavior. Nationality was found to moderate the relationship between knowledge sharing and innovation, while verbal rewards negatively moderated the relationship between entrepreneurial leadership and innovation. Material rewards had no significant effect. These findings emphasize the importance of entrepreneurial and inclusive leadership in creating an innovative organizational culture, as well as the role of psychological empowerment and knowledge sharing in driving innovation, while job insecurity can hinder employee creativity. The study provides insights for organizations to foster a supportive environment that enhances innovation and sustains competitiveness.

Understanding Data Driven Decision Making Practices in Learning Factory Environments Edwards, John; Ahli, Reem; Hilmi, Mohd Faiz
International Transactions on Education Technology (ITEE) Vol. 4 No. 2 (2026): International Transactions on Education Technology (ITEE)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/itee.v4i2.1096

The increasing integration of data science and learning analytics in learning factory environments has created new opportunities to enhance training effectiveness and align educational processes with real industrial needs, yet understanding how decision making practices are enacted in these contexts remains limited. This study aims to explore how stakeholders interpret and utilize data to support instructional, operational, and strategic decisions that influence skill development and adaptive training in learning factories. A qualitative research design was employed through multiple case studies involving semi structured interviews, direct observations, and analysis of institutional documents to capture in depth insights into practices, challenges, and contextual dynamics surrounding data driven decision making. The findings indicate that successful implementation is shaped by factors such as organizational culture, data literacy levels, leadership support, and the availability of integrated information systems, while common challenges include fragmented data sources, limited analytical competencies, and resistance to data informed change; participants reported that collaborative reflection and continuous feedback loops significantly improved training relevance and learner engagement. The study concludes that strengthening governance structures, investing in capacity building, and promoting a culture that values evidence based decision making can enhance both learning outcomes and operational performance in learning factory settings, providing meaningful implications for educators, industry partners, and policymakers seeking to advance sustainable and technology enhanced workforce development.

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