Micro, Small and Medium Enterprises are business sectors that play an important role for the people of Serang City, because MSMEs are able to improve economic welfare. The large number of micro-traders today has been able to help provide business opportunities and reduce unemployment. The purpose of this study is to know and analyze what the application of financial management is like for MSMEs in Serang City. This research method is qualitative research. Data sources were obtained from questionnaires, interviews and observations. The population in this study was 100 and a sample of 20 respondents of MSME actors in Serang City was taken to represent the total number of the population. Financial literacy in MSMEs in Serang City is included in the low category (32%), that the level of financial literacy of business owners is low so that it affects the ability to manage finances. This is reflected in the results of the financial attitude of business owners where they are limited to recording as they remember, business financial receipts and expenditures without being accompanied by the storage of supporting documents. This needs to increase knowledge about finance to help MSMEs in managing finances. The low financial literacy of MSMEs in this study is influenced by several things, namely the level of education, receipt of information about finance, and the age of MSME actors. Financial management for MSMEs in Serang City In the Budget Use indicator, 57% have applied, only (8.5%) have applied, which means that MSMEs in Serang City have not applied, reporting indicators (0%) have not implemented reporting, and for control indicators only (19%) have applied