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All Journal Jurnal Manajemen Teknologi Jurnal Sosioteknologi Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Kewirausahaan ASEAN Marketing Journal eProceedings of Art & Design Jurnal Bahasa Rupa
Arry Mustikawan
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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Journal : Visualita : Jurnal Online Desain Komunikasi Visual

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PENERAPAN METODE DESIGN THINKING PADA PERANCANGAN WEBSITE UMKM KIRIHUCI Soedewi, Sri; Mustikawan, Arry; Swasty, Wirania
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 2 (2022)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4118.529 KB) | DOI: 10.34010/visualita.v10i02.5378

Abstract

The rapid growth of MSMEs in West Java and the decline in consumer purchasing power due to the pandemic can cause MSME to innovate their products and carry out broader marketing/promotion strategies to survive and compete with similar businesses. MSME can use a website to increase product marketing as one of the promotional media. The advantage of a website can reach consumers widely, globally, and anyone can access it anywhere. Kirihuci is one of the SMEs from Bandung West Java, with good potential business but has not used the website as a promotional medium. The purpose of this study was to design the Kirihuci SMEs website using the Design Thinking method. The method focused on the user interface, user empathy, and user experience. Mixed-method is the research method, by conducting observations, interviews, distributing questionnaires, and searching for data literature through books or journals related to research. The results obtained in this study are the application of the Design Thinking method to the design of the Kirihuci UMKM website has provided convenience for its users. The results are from user feedback carried out at the usability testing stage regarding the appearance of the website interface design with good results.
Perancangan Label Kemasan UMKM Kirihuchi Sebagai Media Promosi Untuk Meningkatkan Pemasaran Produk Soedewi, Sri; Mustikawan, Arry; Swasty, Wirania; Mohd Pahme, Nur Faizah; Mohd Shuib, Ahmad Sofiyuddin
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.8952

Abstract

Product packaging is an effective marketing tool that can influence buyer decisions, increase product selling value, and increase sales. The packaging of the Kirihuci, MSME product from Bandung produces chips made from Cilembu sweet potato has little selling value because it only uses ordinary plastic with packaging labels attached and does not contain complete information needed by consumers. The problem is Cilembu sweet potato chips are prone to breakage. Design packaging and attractive packaging labels are necessary to keep good quality of food and influence consumers. Qualitative research methods are used by conducting observations, interviews, and literature studies to collect design audits and obtain creative briefs. Then the analysis is carried out to get the packaging design references. The research is to purpose a packaging design with the Primary Display Panel standards (color, typography, visuals, and elements on the packaging). So, it can influence consumer purchasing decisions and can improve product marketing.
Co-Authors Agustiyanto, Bobby Cahya Ayu Ardhanareswari, Anak Agung Budiono, Andree Edo Priyangga, Cipta Ulung Faisal Rahman, Faisal Faisal, Andi Rifqah Aqilah Fariha Eridani Naufalina Husna, Sandha Farah Difa Ira Wirasari Khalishah Ryanto, Athaya Shafa Mawaddah Tanjung, Nurul Mohammad Isa Pramana Koesoemadinata Mohd Pahme, Nur Faizah Mohd Shuib, Ahmad Sofiyuddin Padlurahman, Shaffa Puspakencana, Raissa Aru Rahmadanti, Hasna Adilla Rahmah, Siti Abiana Nur Yasinta Raihan Batubara, Muhammad Rizky Ramadhan, Rafi Sandha Farah Difa Husna Siti Desintha Sri Nurbani Sri Soedewi Wirania Swasty Yelly Andriani Barlian Zusnia Zulaikha, Zusri