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All Journal Journal of Business and Management Al-Alam : Islamic Natural Science Education Journal
Humaira, Assyifa
Unknown Affiliation
Decision Sciences, Operations Research & Management Education

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Factors Influencing the Intention to Purchase and Actual Purchase Behavior of Organic Food Humaira, Assyifa; Hudrasyah, Herry
Journal of Business and Management Vol 5, No 4 (2016)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.486 KB)

Abstract

Abstract.The organic market is widely considered as one of the biggest growing markets in food industry. The trends of healthy lifestyle also reflected in Indonesia. However, the number of consumer who purchases organic food in regular basis is reported to be low. To encourage consumption of organic foods, marketers must understand the consumers well to create better marketing strategy. Therefore, the objective of this study is to examine the factors that influence consumer intention and actual purchase behavior in the context of organic food. The proposed model of this study is using the modified Theory of Planned Behavior by Ajzen (1991) with added variables as determinants in organic food consumption. The research was conducted by distributing questionnaires to organic food consumers in Jakarta. Using the final data from 200 respondents, the data was analyzed by using Microsoft Excel, SPSS and assessed through Factor Analysis, One Way ANOVA, Multi Linear Regression, and Path Analysis. The result found that health consciousness, organic knowledge and trust have significant influence on attitude. As for the intention to purchase organic food, attitude has the strongest influence then followed by subjective norms and price. However, availability showed to have no significant influence on intention to purchase which demonstrated a different result from previous studies. Finally, actual purchase behavior found to greatly influenced by the intention to purchase itself.Keyword: Organic Food, Organic Consumers, Theory of Planned Behavior, Intention to Purchase, Actual Purchase Behavior
Analisis Kebutuhan Pengembangan E-booklet Bernuansa Emotional Spiritual Quotient pada Materi Sel Humaira, Assyifa; Lufri
Al-Alam: Islamic Science Education Journal Vol 5 No 1 (2026): (Edisi Januari) Inovasi Pembelajaran IPA
Publisher : LP2M UIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/al-alam.v5i1.14086

Abstract

Teaching materials play a crucial role in increasing students' learning motivation, because the use of teaching materials that are appropriate to the characteristics of students and learning materials can create a more interesting and interactive learning environment. One example of teaching materials is an e-booklet written in simple language, equipped with images related to the material, so that it can increase students' interest in reading. The purpose of this study was to analyze the need for e-booklets with emotional spiritual quotient nuances as a tool in biology learning, especially on cell material for Phase F of SMA/MA. The research method used was descriptive with quantitative and qualitative approaches. Data collection techniques were carried out through interviews with biology teachers and distributing questionnaires to grade XI students of SMA Dar El Iman. The results of the interviews showed that teachers had never used e-booklets with Emotional Spiritual Quotient (ESQ) nuances in biology learning. The conclusion of this study is the need for e-booklets with Emotional Spiritual Quotient nuances in cell material.
Co-Authors Herry Hudrasyah Lufri Lufri