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All Journal Journal of Business and Management EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian UMKM
Mirzanti, Isti Raafaldini
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Other

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The Effects of Technologyb Readiness and Technology Acceptance toward Citizens Participation in Bandung Smart City Project Lubis, Febryansyah Aminullah; Mirzanti, Isti Raafaldini
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.804 KB)

Abstract

Abstract.Smart city is a world phenomenon that also affected Bandung. Bandung government wants to apply smart city to Bandung which leads to Bandung smart city project. The project main focus is the Smart government. Citizens could actively participate in Bandung smart city project by using social media for reporting city problems. This study goal to know the effects of technology readiness and technology acceptance toward citizens’ participation. The research model based on two theories, technology readiness index and technology acceptance model. The data for this study collected from 400 citizens of Bandung. The results of the study showed that four constructs of technology readiness significantly affected perceived ease of use while only two constructs of technology readiness significantly affected perceived usefulness. Both perceived ease of use and perceived usefulness significantly affected intention to use. The result of this study suggests that to increase citizens’ participation towards Bandung smart city project, the government needs to do direct socialization to reach more elements of citizens.Keywords: Technology Readiness, Technology Acceptance Model, Smart City, Bandung Juara
INOVASI BISNIS MODEL DARI BISNIS SEPATU KLANKEMON Hibban fathurrahman, Hibban fathurrahman; Mirzanti, Isti Raafaldini
Jurnal Pengabdian UMKM Vol. 1 No. 1 (2022): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v1i1.2

Abstract

Seperti produk fashion secara umum, produk alas kaki di Indonesia memiliki permintaan yang tinggi berbanding lurus dengan populasi masyarakat di Indonesia. Secara statistic, produk domestic bruto (PDB) dari industry kulit dan alas kaki pada tahun 2019 berkontribusi sebesar 0,26% dari GDP nasional sebesar 28654,1 juta rupiah. Pandemik Covid-19 yang dimulai sejak awal 2020 menjadi masalah bagi berbagai industry termasuk industry alas kaki. Klankemon sebagai bisnis jasa produksi sepatu termbas masalah tersebut dengan menurunnya pendapatan secara signifikan. Berdasarkan masalah tersebut, Klankemon harus mendapatkan kembali pelanggan dari berbagai segmen. Secara spesifik, pelanggan menengah kebawah memiliki keterbatasan finansial, sehingga Klankemon harus membuat strategi untuk mendapatkan solusi keterbatasan finansial yang dialami para pelanggan yang merupakan brand sepatu. Pemecahan solusi tersebut menggunakan metode berpikir desain (design thinking) yang menganalisa pelanggan dengan menggunakan empati. Hasil dari empati, membangun brand sepatu membutuhkan modal yang tinggi untuk biaya produksi dan marketing. Hal tersebut menjadi pertimbangan dalam membangun sebuah brand sepatu, terutama brand yang memiliki modal rendah. Hasil dari empati lalu dengan dukungan analisis TOWS, dengan mengeliminasi beberapa biaya yang dikeluarkan pelanggan lalu disubstitusi dengan kemampuan operasional Klankemon. Hasilnya adalah sebuah bisnis model yang dinamakan “One Stop Service” dimana Klankemon memfasilitasi berbagai macam kebutuhan operasional pelanggan seperti riset, produksi, hingga pengiriman langsung ke konsumen. Program tersebut tervalidasi sebagai solusi menekan biaya awal dalam membangun sebuah brand sepatu. Berdasarkan target marketing, dua pelanggan program tersebut dapat meningkatkan volume produksi sebesar 28%
The Implementation Of Agile Methodologies In Developing A Back Office Application For Internal Operations: A Case Study Of Sukhakala Photobooth (PT. Smrta Amerta Adiwarna) Hartanto, Christian; Mirzanti, Isti Raafaldini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.6934

Abstract

This study aims to explore the application of Agile methodologies in the planning and development of a back-office application tailored for PT. SMRTA AMERTA ADIWARNA's Sukhakala photobooth operations. By addressing the company's challenges in operational efficiency, data accuracy, and real-time decision-making, this research outlines a strategic approach that integrates user-centered design principles with iterative development processes. The proposed back-office application is expected to enhance internal operations, improve financial management, and support strategic growth, ultimately contributing to the company's long-term success in a competitive market.
Co-Authors Hartanto, Christian Hibban fathurrahman, Hibban fathurrahman Lubis, Febryansyah Aminullah