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All Journal Journal of Business and Management Journal of Innovation, Business and Entrepreneurship Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing
Wulansari, Amilia
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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THE IMPACT OF FAMILY INTERNAL CONFLICT TOWARDS FAMILY BUSINESS DEVELOPMENT (CASE STUDY OF FAMILY BUSINESS PEMANDIAN AIR PANAS CIPANAS – CILEUNGSING) Ronasih, Ona; Wulansari, Amilia
Journal of Business and Management Vol 7, No 1 (2018)
Publisher : Journal of Business and Management

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Abstract. The phenomenon of family business shows a significant influence on the business development of a country including Indonesia.  In addition to the results of a survey conducted by KPMG through the European Family Business Trends, almost 80% - 98% of companies in the world are controlled by family companies, 70% of its companies are located in Asia - Pacific where 85% of these companies are family businesses.  According to Kompasiana (2002) report, 90% of entrepreneurs in Indonesia are executives running a family business. Despite these facts, APIndonesia (2009) states that in fact most of the family businesses do not have longevity caused by transitions between generations that are not working properly where about 70% of family companies fail in the second generation. Therefore, this study was conducted to analyze the impact of internal family conflicts on the development of the family business itself and find solutions to the problem. This research uses descriptive qualitative method by focusing on coding data obtained from interview and observation. Therefore, the researcher recommends deliberation and compromise to solve the problems incurred in the family while for business interests by implementing a clear business management system and making short and long term plans.
Analysis of Expected Benefit in Mii Co-Creation Radian Maulana, Dikal; Wulansari, Amilia
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Fashion industry is included in the top three industry which contribute to national domestic product (GDP) and become the highest contributor in export sector that means fashion industry have high productivity in Indonesia. Throughout the years, the way how the companies perceive their customers has changed, shifting the role of customers from passive to active in the innovation process. Consumer role during the innovation process leads to “co-creation”. Co-creation is the interactions between companies and consumers in order to co-create value. To invite customers for joining the co-creation activity, a company need to know what customers expected benefit from this activity. Mii is a fashion company that want to put co-creation with their customers in their business process as a value proposition and they need to know what is benefit expected by the customers so they can provide their expectation. This research using qualitative method with semi-structured questions to know what benefit expected by Mii’s customers from co-creation activity. The result of this research is the benefit expected by Mii’s customers that can be provided by Mi and put it in Mii’s value proposition. From the co-creation activity Mii’s customers want to learn about Indonesia culture or phenomenon, learn to make a story, make a moodbard, make product together, learn about tenun fabric, learn about fashion material, collaborate with Mii and other customers, gain network and link, showing their capabilities, and their name mention in the story of the product. Keywords: business process, co-creation, customer co-creation, expected benefit, value proposition
Enhancing Brand Awareness Through Visual Branding: A Case Study of Pet&Co Aginsa, Meidina Puteri; Wulansari, Amilia
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.246

Abstract

Effective visual branding is essential for boosting brand awareness in Indonesia's rapidly growing pet care industry. This study investigates the challenges faced by Pet&Co, a new pet supplement brand, in enhancing its social media presence and brand recognition. Despite its innovative product, 'Colla Blend,' Pet&Co struggles with low engagement and brand visibility, particularly on Instagram. Through a comprehensive research approach that includes consumer feedback, expert opinions, and a literature review, the study identifies key factors for improving visual branding: logo design, colour scheme, typography, size, shape, and imagery. Proposed strategies to address these branding issues involve enhancing social media marketing, expanding the e-commerce presence, collaborating with pet shops and influencers, targeting B2B markets, and investing in product innovation. These strategies aim to rectify current branding deficiencies and strengthen Pet&Co's market presence. The findings suggest that a multi-platform exposure strategy, combined with dynamic and engaging content, will significantly improve brand visibility and consumer interaction in the competitive pet care industry.
Marketing Communication Strategy on Instagram of Asa Cerra's Probiotic Drink Maulana, Evinka Aisha; Wulansari, Amilia
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i1.200

Abstract

The growth of Indonesia's probiotic, health, and wellness industry has compelled companies in this sector to adopt effective marketing communication strategies to address customer needs and preferences. Companies are increasingly promoting the value of their products by highlighting their benefits and ingredients. Asa Cerra, a new company preparing to launch its probiotic product "Nata de Whey," recognizes the importance of understanding the customer profile to effectively tailor its value proposition and marketing strategies. This research aims to identify the characteristics of Asa Cerra's target customers, employing the AIDA Marketing Funnel framework. The research includes an internal analysis of Asa Cerra's capabilities and resources and an external analysis using PESTLE and Porter's Five Forces frameworks. It also involves assessing customer insights and competitive dynamics. Qualitative research is conducted through in-depth interviews with 7 Asa Cerra customers, one probiotic expert, and one marketing expert. The findings indicate that Asa Cerra's customers are health-conscious and well-informed about probiotics. They seek information from various sources, including scientific journals, social media, experts, and personal networks. They also maintain an open-minded approach to new developments. Asa Cerra will implement a multi-faceted marketing strategy to engage effectively with these customers. This includes raising awareness through Instagram content and campaigns that promote the benefits of probiotics and "Nata de Whey," generating interest by sharing product details and testimonials, building desire by highlighting unique benefits, pricing, availability, and community aspects, and driving action with a seamless e-commerce platform and excellent after-sales service. This comprehensive approach will ensure that Asa Cerra's marketing communication strategy aligns with customer expectations and supports successful product adoption.
Co-Authors Aginsa, Meidina Puteri Maulana, Evinka Aisha Radian Maulana, Dikal Ronasih, Ona