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SARI, EKA YUNITA
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN, DAN E-COMMERCE TERHADAP KINERJA UMKM (STUDI PADA BIDANG PERDAGANGAN KULINER DI KELURAHAN IRINGMULYO KOTA METRO) Zanaria, Yulita; Septiani, Ana; Sari, Eka Yunita
Derivatif : Jurnal Manajemen Vol 17, No 2 (2023): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i2.1856

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Literasi Keuangan 1; Inklusi Keuangan 2; dan E-Commerce 3; Terhadap Kinerja UMKM 4; Bidang Perdagangan Kuliner di Keluarahan Iringmulyo Kota Metro. Penelitian ini menggunakan pendekatan kuantitatif. Populasi pada penelitian ini sebanyak 70 responden. Metode pengambilan sampel yang digunakan adalah convenience sampling. Data yang digunakan adalah data hasil penyebaran kuesioner, datatersebut diolah dengan software SPSS versi 26. Hasil penelitian ini menunjukan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap kinerja UMKM, inklusi keuangan berpengaruh positif dan signifikan terhadap kinerja UMKM, e-commerce berpengaruh positif dan signifikan terhadap kinerja UMKM serta literasi keuangan, inklusi keuangan dan e-commerce berpengaruh secara stimultan terhadap kinerja UMKM bidang perdagangan kuliner di Kelurahan Iringmulyo Kota Metro..Kata kunci: literasi Keuangan; Inklusi Keuangan; E-commerce; Kinerja UMKM
PERSEPSI MAHASISWA PADA INFORMASI AKUN INSTAGRAM LAMBE TURAH Sari, Eka Yunita
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1336

Abstract

This study aims to determine student perceptions of LAMBE TURAH's Instagram account information in providing information presented by LAMBE TURAH regarding the lives of celebrities. The research method used in this study is quantitative based on a survey method conducted at the Department of Communication Studies, Tadulako University. The sampling technique of this study is random sampling technique, totaling 52 respondents. The data was collected using a questionnaire with Likert measurement scale. The results showed perceptions related to the information provided by the Lambe Turah Instagram account using the theory of the nature of perception. There are 5 indicators consisting of perception based on experience with an average of 66.28%, selective perception 63.59%, presumptive perception 65.77%, evaluative perception 58.46%, contextual perception 63.72%. Students' perceptions of Lambe Turah's Instagram account information help them in getting information presented by Lambe Turah's Instagram account because the information presented is easy to understand and interesting to read. Also, the lambe turah instagram account is entertaining, refreshing and pleasing to the audience by presenting light and relaxed information according to needs.
Co-Authors Septiani, Ana Yulita Zanaria, Yulita