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All Journal Journal of Indonesian Sharia Economics BISNIS : Jurnal Bisnis dan Manajemen Islam
Hakim, Muhammad Arif
Unknown Affiliation
Economics, Econometrics & Finance

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Peran Kopontren dalam Meningkatkan Kompetensi Wirausaha Santri Hakim, Muhammad Arif; Lailiyyah, Hurrotul; Widayanti, Yuyun
JIOSE: Journal of Indonesian Sharia Economics Vol 2 No 2 (2023): September 2023
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v2i2.895

Abstract

This study aims to identify the progress of cooperatives located in At-Taslim Islamic Boarding School, Bintoro Village, Demak District, Demak Regency. Entrepreneurial activities carried out within the framework of Kopontren, as well as the role of Kopontren At-Taslim in improving the entrepreneurial skills of students are interesting findings. This research was conducted using field research methods and using a qualitative descriptive approach. Data were collected through interviews, observations, and documentation involving informants related to the research issue. The results of this study noted that entrepreneurial activities carried out in the At-Taslim Kopontren environment include the At-Taslim Kopontren business unit in Bintoro Village, the "Mu'awanah" wood business unit in Karang Mlati Village, and the Refillable Drinking Water Depot (DAMIU QIYA) business unit in Wonosalam Village. The role of Kopontren At-Taslim in improving the entrepreneurial competence of students is able to train the entrepreneurial ability of students to be skilled and contribute both to themselves and in the entrepreneurial environment at Kopontren At-Taslim.
Analisis Strategi Differensiasi Citra Perusahaan dalam Pemasaran Sebagai Upaya Untuk Menciptakan Keunggulan Bersaing ( Studi Pada PT. Ar Tour & Travel) Hakim, Muhammad Arif; Faizah, Nur
BISNIS Vol 5, No 2 (2017): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v5i2.3020

Abstract

This research is to know: (a) how the image of PT. AR Tour & Travel by service users, (b) how the efforts of PT. AR Tour & Travel in build the image as a form of differentiation marketing, (c) marketing advantages by use dimension of image done by PT. AR Tour & Travel. This research uses descriptive qualitative research method. Data source used is primary data and secondary data. Technique of collecting data with observation, interview, and documentation. Test of data validity use triangulation. The results are: First, some images that apply to the PT. AR Tour & Travel by service users, (a) PT. AR Tour & Travel has an expensive package price, (b) PT. AR Tour & Travel provides the best facilities, (c) PT. AR Tour & Travel is able to provide a manasik that is easily understood and followed by the pilgrims, (d) PT. AR Tour & Travel has a variety of packages that can be adapted to the needs of pilgrims, (e) The employees of PT. AR Tour & Travel has a friendly attitude in service. Second, the efforts made by PT. AR tours & Travel in image building are, (a) utilizing the charismatic image of the leader of the AR Foundation, (b) varying product packages, (c) applying work traditions and culture, (d) maintaining good communication with service users. Third, the advantages of marketing differentiation using image dimension is quite effective, the indication can be seen from the data of the number of service users who always show well.
Co-Authors Fitri Eriyanti Lailiyyah, Hurrotul Nur Faizah Widayanti, Yuyun