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All Journal Journal of Language, Literature, and Teaching INVEST : Jurnal Inovasi Bisnis dan Akuntansi Dinamika
Lyna, Lyna
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Website Quality, Customer Experience, dan Service Quality Terhadap Loyalitas Pelanggan Online Shop Lazada di Kota Surakarta Lyna, Lyna; Prasetyo, Stefanny Ivon
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 2 No. 1 (2021): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v2i1.133

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh website quality, customer experience, dan service quality terhadaployalitas pelanggan online shop Lazada di Kota Surakarta.Sehubungan dengan masalah tersebut, diajukan hipotesissebagai berikut, H1 : diduga Website Quality memiliki pengaruh secara parsial terhadap loyalitas pelanggan online shopLazada di Kota Surakarta, H2 : diduga Customer Experience memiliki pengaruh secara parsial terhadap loyalitaspelanggan online shop Lazada di Kota Surakarta, H3 : diduga Service Quality memiliki pengaruh secara parsial terhadaployalitas pelangan online shop Lazada di Kota Surakarta, H4 : diduga Website Quality, Customer Experince, dan Servive Quality memiliki pengaruh secara bersama-sama terhadap loyalitas pelanggan onine shop Lazada di Kota Surakarta. Penelitian ini menggunakan model regresi linear berganda : Y= b1X1+ b2X2+ b3X3+ e. Pengambilan sampelmenggunakan metode convenience sampling, dalam penelitian ini diambil 60 responden konsumen sebagai sampel danpengumpulan data menggunakan kuesioner. Data dianalisis menggunakan regresi linear berganda dengan menggunakan SPSS16.00. Hasil dari penelitian menunjukkan signifikansi nilai t dari variabel website quality pada loyalitas pelanggansebesar 0,000, variabel customer experience pada loyalitas pelanggan sebesar 0,690, variabel service quality padaloyalitas pelanggan sebesar 0,184.Signifikansi nilai F dari variabel website quality, customer experience, dan service quality pada loyalitas pelanggan sebesar 0,000. Hasil dari penelitian tersebut dapat disimpulkan bahwa variabel website quality berpengaruh terhadap loyalitas pelanggan, variabel customer experience tidak berpengaruh terhadap loyalitaspelanggan, dan service quality tidak berpengaruh terhadap loyalitas pelanggan.Semua variabel independen secarabersama-sama berpengaruh terhadap loyalitas pelanggan. Hasil dari penelitian yang dilakukan, Lazada perlu meningkatkan pelayanan yang diberikan kepada konsumen agar konsumen merasa puas sehingga konsumen akan tetap setia menggunakan Lazada untuk berbelanja secara online. Kata kunci : Website Quality, Customer Experience, Service Quality, dan Loyalitas Pelanggan.
Pengaruh Media Buku Cerita Bergambar Terhadap Pemahaman Membaca Bahasa Mandarin Murid SD kelas 1 W.R. Supratman 2 Medan Lyna, Lyna; Charissa, Charissa
Journal of Language, Literature and Teaching Vol 1, No 1 (2019): April - July
Publisher : Journal of Language, Literature and Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.809 KB) | DOI: 10.35529/jllte.v1i1.56-63

Abstract

This research was aimed at finding out the effect of storybook as the learning media on the first grade primary school students’ reading comprehension at W.R. Supratman 2 Medan. The storybook included the interrelated pictures and sentences that formed a coherent story. This research used experimental design. The subjects of this research was 88 students which were divided into 44 students in control group and 44 students in experimental group. From the data analysis, this research revealed that the average score of experimental group was 69.32 which was higher than the average score of control group 48.18 (69.32 bigger 48.18), and the result of t-test showed that tcount = 3.14 was higher than ttabel = 1.68 (3.14 bigger 1.68). It showed that thye effect of the storybook significantly influenced the achievement of the students’ reading comprehension.
PENGARUH KEPEMIMPINAN IKLIM ORGANISASI MOTIVASI PADA KINERJA KARYAWAN PT DELTA SUKSES MAKMUR Palupi, Dyah Ayu Puri; Lyna, Lyna
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/gsdwz694

Abstract

The formulation of the problem in this study is to analyze the influence of organizational climate, leadership, motivation on employee performance at PT Delta Merlin Dunia Textile VII. The population in this study were all employees of PT Delta Sukses Makmur totaling 30 staff. In this study using a saturated sample, which is a sampling technique when all members of the population are used as samples. The analytical method in this study uses instrument testing, classical assumption test, multiple linear analysis, t-test, F test, and R2 test. The results of the study on multiple linear regression analysis showed that leadership and motivation variables had a positive and significant effect on employee performance, while organizational climate had a positive but not significant effect on employee performance at PT Delta Sukses Makmur. The results of the Adjusted R Square coefficient of determination obtained the Adjusted R Square coefficient of determination the Adjusted R Square coefficient of determination of 0.979 means it is known that the influence given by leadership, organizational climate, motivation on employee performance is 97.9% while the remaining 2.1% is influenced by other variables not included in this study, such as compensation, work environment, discipline
Co-Authors Charissa, Charissa Palupi, Dyah Ayu Puri Prasetyo, Stefanny Ivon