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KAJIAN KEBIJAKAN RELOKASI TERAS MALIOBORO DALAM RANGKA OPTIMALISASI MINAT BELANJA WISATAWAN DAN PENINGKATAN PAD PROVINSI DAERAH ISTIMEWA YOGYAKARTA Wardhani, Shita Lusi Wardhani; Kusuma, Manggar Wulan
Jurnal Ekonomi Dan Bisnis Vol 17 No 3 (2023): JEB Vol 17 No 3 November 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i3.72

Optimizing the role of Teras Malioboro in increasing PAD, the Provincial Government plans to concentrate the location of street vendors into one location in the Teras Malioboro I area. In 2023, the DIY Provincial Government plans to immediately build a new tourist spot in the Malioboro area, namely the Jogja Planning Gallery. The location chosen to build the building is Teras Malioboro 2 so the DIY Provincial Government plans to move Teras Malioboro 2 to the Teras Malioboro 1 area. This policy was implemented so that street vendors can get more representative locations because the current locations are felt to be uneven. With this concentration, it is hoped that tourists will find convenience and comfort in shopping. This research measures the influence of store atmosphere and location on tourists' buying interest and tourists' regional origin as moderating variables. SEM analysis using SmartPLS software was used in this research. The research results show that the store atmosphere and location of the Malioboro terrace are able to influence tourists' buying interest. The results of this research prove that this policy is appropriate to implement. The more strategic the location of Malioboro Terrace, the more tourists will be interested in shopping, because they won't have to have difficulty reaching that location. This research also proves that the region where tourists come from can strengthen the influence of store atmosphere and location on tourists' buying interest.

Ekspektasi, Kebiasaan, Hedonisme, dan Biaya: Memahami Dinamika Minat Penggunaan QRIS di Kabupaten Mimika Kusuma, Manggar Wulan; Novalia Herlina Susanti Kareth
Jurnal Ekonomi Dan Bisnis Vol 18 No 2 (2024): JEB Vol 18 No 2 Juli 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i2.83

This study aims to determine the effect of performance expectations, habits, hedonic motivations, and transaction costs on the interest in using the Quick Response Indonesian Standard (QRIS) which is quantitative. This study used respondents from Mimika Regency residents, with the criteria of having an m-banking application and having used QRIS in making payments. The research method used is multiple linear regression analysis. The results of this study indicate that performance expectations, habits, hedonic motivations and transaction costs have a positive effect on the interest in using QRIS in the community in Mimika Regency. Based on the results of this study, we hope that the people of Mimika Regency can increase the use of non-cash transactions such as the use of QRIS as a means of payment.

The Contribution of Product Quality Perception in Predicting The Effectiveness of Digital Marketing Strategies: A Case Study on the Shopee Platform Kusuma, Manggar Wulan; Wardhani, Shita Lusi
Telaah Bisnis Vol 26, No 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.567

In the digital era, competition in the e-commerce industry is fiercer. Platforms like Shopee have become integral to consumers' lives in fulfilling their daily needs. To win the competition, Shopee sellers must develop innovative and effective marketing strategies. One of the most widely used strategies is a combination of event marketing, viral marketing, and affiliate marketing. Through a quantitative approach and SEM analysis, this study found that the three strategies had a significant positive influence on purchase intention. The unique finding is the central role of product quality perception as a mediator in this relationship, which highlights the importance of building a positive perception of product quality in supporting the success of marketing strategies in the digital age. By examining the influence of multi-channel marketing strategies and the mediating role of product quality perception, this study is expected to enrich our understanding of how consumers respond to various marketing stimuli on e- commerce platforms.

The Contribution of Product Quality Perception in Predicting The Effectiveness of Digital Marketing Strategies: A Case Study on the Shopee Platform Kusuma, Manggar Wulan; Wardhani, Shita Lusi
Telaah Bisnis Vol. 26 No. 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.567

In the digital era, competition in the e-commerce industry is fiercer. Platforms like Shopee have become integral to consumers' lives in fulfilling their daily needs. To win the competition, Shopee sellers must develop innovative and effective marketing strategies. One of the most widely used strategies is a combination of event marketing, viral marketing, and affiliate marketing. Through a quantitative approach and SEM analysis, this study found that the three strategies had a significant positive influence on purchase intention. The unique finding is the central role of product quality perception as a mediator in this relationship, which highlights the importance of building a positive perception of product quality in supporting the success of marketing strategies in the digital age. By examining the influence of multi-channel marketing strategies and the mediating role of product quality perception, this study is expected to enrich our understanding of how consumers respond to various marketing stimuli on e- commerce platforms.

AI adoption by lecturers in the business study program Wardhani, Shita Lusi; Kusuma, Manggar Wulan; Winarno, Wing Wahyu
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.310

The development of artificial intelligence (AI) has created new opportunities in the world of higher education, especially in supporting a more effective and efficient learning process. Nonetheless, the adoption of AI by lecturers, especially in business majors, still faces various challenges. Some lecturers doubt the advantages of AI, face difficulties in its use, feel that AI does not match the characteristics of the courses being taught, or are burdened by the cost and limitations of institutional support. Therefore, this study aims to analyze the internal and external factors that influence lecturers' intention to adopt AI in learning, focusing on the utilization of AI platforms such as OpenAI ChatGPT, Google Gemini, and Microsoft Copilot. This research combines three main theoretical frameworks, namely the Diffusion of Innovation (DoI), Technology-Organization-Environment (TOE) Framework, and Task-Technology Fit (TTF). This study uses a quantitative approach with a survey method. The data was collected through a Google Form questionnaire that was distributed to business lecturers at various universities in Indonesia. The number of respondents analyzed was 417 people. Data analysis was carried out using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method through SmartPLS software version 4. The results show that factors in the TOE framework, such as technological context, organization, and environment, have a significant effect on the perception of task-technology fit. Furthermore, TTF has a positive effect on AI adoption intentions. Additionally, the variables in DoI theory —namely, relative advantage and compatibility —have a positive effect on adoption, while complexity has a negative effect. The findings also show that gender moderates the relationship between complexity and adoption intention, as well as between compatibility and adoption intention. This means that the influence of the perception of the complexity and suitability of technology on AI adoption differs between male and female lecturers

The Effect Of Independence, Due Professional Care, And Audit Intensity On Audit Quality (Case Study At A Public Accounting Firm In Indonesia During The Covid-19 Pandemic) Pramesti, Nataza Intan; Saputro, Julianto Agung; Kusuma, Manggar Wulan
Jurnal Ekonomi Balance Vol. 19 No. 1 (2023): June 2023
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v19i1.11109

The aims of this research are to describe the influence of: (1) influence of independence on audit quality in public accountant firms Indonesia. (2) influence of due professional care on audit quality in public accountant firms Indonesia. (3) influence of intensity examination on audit quality in public accountant firms Indonesia. Types of data on this research is primary data in the form of a questionnaire. Population of the research is an auditor who worked the public accountant and work from home during pandemic covid-19. Convenience sampling methods used is obtained from 118 respondents. From 133 questionnaires that were collected, there are 15 data cannot be used. Test requirements analysis included tests for normality, linearity test multicolinearity test, and heteroscedasticity test. The result of the research show that: (1) There is no effect between independence on audit quality, it proved by tcount, smaller than ttable namely 1,248 < 1,98 and the value of significance of 0,215 > 0,05. (2) There is significant effect between due professional care on audit quality, it proved by tcount larger than ttable namely 2,946 > 1,98 and the value of significance of 0.004 < 0,05. (3) There is significant effect between intensity examination on audit quality, it proved by tcount larger than ttable namely 4,244 > 1,98 and the value of significance of 0.000 < 0,05.

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