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All Journal Jurnal Paradigma Ekonomika Jurnal Disrupsi Bisnis Sustainability (STPP) Theory, Practice and Policy
Sunargo, Sunargo
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Social Sciences

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Pengaruh harga, promosi dan lokasi terhadap keputusan pembelian rumah KPR subsidi di PT Sinar Jaya Putra Kampar Batam Sembiring, Elwin Frandika; Sunargo, Sunargo
Jurnal Paradigma Ekonomika Vol. 17 No. 1 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v17i1.16769

Abstract

PT Sinar Jaya Putra Kampar is one of the developer companies in Batam City. This study aimed to determine the effect of price, promotion, and location on purchasing decisions at PT Sinar Jaya Putra Kampar. The sampling technique in this study used a saturated sampling technique for as many as 114 consumers in the Oleana Park Tanjung Piayu housing project. Data were obtained by distributing questionnaires directly to respondents. The data analysis method in this study is multiple regression which includes: a validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, coefficient of determination test, T-test, and F test. The results showed that price had a positive effect. And partially significant on purchasing decisions with t count 6.781 > t table 1.658 and sig 0.000 < 0.05, the promotion has a positive and somewhat substantial influence on decisions with t count 2.998 > t table 1.658 and sig 0.003 < 0.05, location has a positive effect and partially significant on purchasing decisions with t count 7.677 > t table 1.658 and sig 0.000 < 0.05 and price, promotion and site have a positive and significant effect simultaneously on buying decisions can be seen from F-count with a value of 120.368 > F-Table 2, 68 and with a sig value of 0.000 < 0.05.
Pengaruh ekspor Asia Timur terhadap pengangguran di Indonesia Zamzami, Zamzami; Hastuti, Dwi; Sunargo, Sunargo
Jurnal Paradigma Ekonomika Vol. 15 No. 1 (2020): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v15i1.9220

Abstract

Current economic growth is seen from the ability of a country to produce goods and services that can compete with other countries. Therefore, the purpose of this study is 1) To find out developments in Asia and Indonesia in 2000-2016 and 2) To find out and analyze exports to East Asia at the unemployment rate in Indonesia. This research uses secondary data and several countries as export destinations. Indonesia such as Japan, Hong Kong, South Korea, Taiwan, China, and others. The analytical method used in this study is quantitative and quantitative descriptive. The results of this study indicate the average exports of Asian countries during the 2000-2016 period amounted to 59,328 thousand US $. In addition, the relationship between exports and unemployment has positive and negative relations. The country's export variables that have a positive and significant impact on unemployment in Indonesia are South Korea and other Asian exports. Meanwhile, exports of countries that have a negative and significant impact on unemployment are Chinese and Hong Kong exports. There are also insignificant countries that affect unemployment such as Japan despite high exports and Taiwan countries with higher export levels than Hong Kong.
The Role of Entrepreneurship Orientation and Competitive Advantage as Strategy to Improve MSME Performance Post Covid-19 Pandemic in Batam City Sunargo, Sunargo; Sunargo
Sustainability (STPP) Theory, Practice and Policy Vol. 2 No. 1 (2022): Sustainability (STPP) Theory, Practice and Policy June Edition
Publisher : Pusat Kajian Berkelanjutan UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/sdgs.v2i1.1253

Abstract

The Indonesian economy after Covid-19 pandemic has caused a decline in various business sectors, including Micro, Small and Medium Enterprises (MSMEs) which have become the government's attention in national economic recovery. Batam City has shown achievements in handling the COVID-19 pandemic quickly, as well as carrying out economic recovery and sustainability. The entrepreneurial orientation view shows an effort to encourage the improvement of MSME performance by referring to the entrepreneurial aspect, namely daring to take risks, act proactively and always be innovative. Meanwhile, competitive advantage is an important effort so that the performance of MSMEs becomes superior. This study aims to examine the entrepreneurial orientation towards improving the performance of MSMEs through the mediation of competitive advantage after the Covid-19 pandemic in Batam. Testing direct and mediation effect using quantitative methods with statistical tools IBM SPSS software with additional features PROCESS Macro and performing sample bootstrapping technique on research. Data collection is 100 respondents using convenience sampling in Batam city. The results of this study indicate that entrepreneurial orientation is an important resource that can determine the recovery of MSME performance through mediation of competitive advantage. This study offers a contribution to literature in MSMEs field by providing empirical evidence on the extent to which entrepreneurial orientation affects the performance of MSMEs by mediating competitive advantage. Based on theory of resource based view that entrepreneurial orientation has been used as a resource for business organizations in the form of encouragement that refers to the entrepreneurial aspect of making competitive advantage so that it results in improving the performance of MSMEs in a sustainable manner.
Pengaruh Disiplin Kerja, Motivasi Kerja dan Gaji terhadap Kinerja Karyawan di PT Schneider Electric Manufacturing Batam Safitri, Leny; Sunargo, Sunargo
Jurnal Disrupsi Bisnis Vol. 6 No. 1 (2023): [Januari-Februari] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i1.28153

Abstract

Tujuan yang dapat dipergunakan dalam penelitian ini sebagaimana untuk dapat mengetahui hubungan antara disiplin kerja, motivasi kerja serta gaji yang dapat diberikan pengaruh kepada kinerja karyawan pada PT Schneider Electric Manufacturing Batam. Dalam sebuah penelitian kita perlu menentukan tujuan dari penelitian ini dan juga membuat sebuh gambaran terkait permasalahan apa saja yang ada dan akan dibahas pada penelitian yang sedang dilakukan. Metode penelitian dengan kuantitatif yang akan dipergunakan sebagaimana pada jenis penelitian. Partisipan dalam penelitian ini berjumlah 125 orang, semuanya bekerja di bagian manufaktur divisi Motion and Drive PT Schneider Electric Manufacturing Batam Lot PEL yang dapat dijadikan sebagai populasi. Peneliti dalam penelitian ini menggunakan strategi non-probability sampling yang dipadukan dengan strategi sampling jenuh, dimana semua populasi yang ada dijadikan sampel. Temuan penelitian dapat menghasilkan bahwa disiplin kerja dapat memberikan pengaruh kepada kinerja karyawan yang positif serta segnifikan dengan besaran pengaruh sebesar 18,5%, motivasi kerja dapat memberikan pengaruh kepada kinerja karyawan yang positif serta segnifikan dengan besaran pengaruh sebesar 29,1%, gaji dapat memberikan pengaruh kepada kinerja karyawan yang positif serta segnifikan dengan besaran pengaruh sebesar 48,5%, disiplin kerjan, motivasi kerja serta gaji dapat memberikan pengaruh kepada kinerja karyawan yang positif serta segnifikan dengan besaran pengaruh sebesar 71,5%.
Co-Authors Aminuyati Dwi Hastuti Safitri, Leny Sembiring, Elwin Frandika Sunargo