Garuda - Garba Rujukan Digital

Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Hermanto, Yustinus Budi; Tresyanto, Citra Anggraini
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.

Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Hermanto, Yustinus Budi; Tresyanto, Citra Anggraini
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.

Marketing Communication Strategy To Attract Prospective Customer Investment PT IBF Surabaya Branch Laurita, Maria Vanessa; Tresyanto, Citra Anggraini
Journal Of Islamic Ekonomic and Business Vol 1 No 2 (2022): IEB: Journal of Islamic Economics and Business
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieb.v1i2.13387

This study aims to determine the marketing communication strategy of PT IBF Surabaya Branch in attracting investment interest in prospective customers and the problems in implementing marketing communication strategy. This research was conducted with as qualitative descriptive with data collection techniques using interviews and observation. The result showed that the most superior marketing communication strategy by PT IBF was the marketing mix (7p) combined with the marketing process and can maximize personal selling before compiling messages to be conveyed to customers regarding products, transaction processes using the Meta Trader 4 application and basic methods. Advertising methods are in accordance with the current situation which use social media a lot with company information and testimonials become easier to attract the attetion of customers

Pengaruh Harga, Kuliatas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Skintific Andy Putri, Fransisca Wahyu Mei; Tresyanto, Citra Anggraini
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.656

Changes in people's behavior can occur due to awareness of their daily needs. One of today's public awareness is the importance of maintaining healthy facial skin as a form of skin health investment. This condition creates a lifestyle of caring for facial skin with the help of various care products. Therefore, this phenomenon has given rise to a series of new brands of skincare products, one of which is the Skintific brand. The Skintific brand has a diverse target market, one of which is students. This study will discuss the Skintific brand with a focus on the dependent variable of purchasing decisions (Y) in students in East Surabaya. This study also aims to analyze and prove the influence of price (X1), product quality (X2), brand image (X3) on purchasing decisions. In processing the data, this study used a quantitative method with the SPSS 26 application. The sampling technique used was the probability sampling technique with a total of 100 East Surabaya students as respondents. The adjusted R square value was 53.3%, which means that the independent variable contributed moderately to the dependent variable. The t-test results showed that price (X1), product quality (X2), brand image (X3) had a positive and significant effect on purchasing decisions (Y).

Strategi Pemasaran 7P Pada Penciptaan Kepuasan Pengunjung Wisata Romokalisari Surabaya Ayu, Stephanie Astrid; Tresyanto, Citra Anggraini; Susila, Paola Sharon
POINT: Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2024): POINT JURNAL
Publisher : Program Studi Manajemen Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/point.v6i1.2179

Pasca pandemic Covid-19, saat ini destinasi wisata telah mulai menunjukkan aktivitas kembali. Banyak destinasi wisata baru juga dikelola untuk memberikan hiburan bagi masyarakat. Beberapa destinasi wisata juga menjadi sumber penghasilan bagi warga disekitar lokasi destinasi wisata tersebut. Salah satu destinasi wisata yang baru di Kota Surabaya adalah Romokalisari Adventure Land (RAL). Destinasi wisata ini berlokasi di daerah paling ujung dari Surabaya barat, berbatasan dengan dermaga ujung, dan berada di satu lokasi dengan Rusunawa Romokalisari. Program pemerintah kota Surabaya, selain mengelola destinasi wisata RAL untuk hiburan bagi warga kota Surabaya, Pemerintah kota Surabaya juga berharap dengan jumlah pengunjung destinasi wisata yang meningkat, maka akan memberikan dampak positif bagi perekonomian warga sekitar lokasi RAL. Berdasarkan data survei lapangan yang dilakukan, di Rusunawa Romokalisari terdapat 100 penghuni yang masuk dalam kategori Masyarakat Berpenghasilan Renda (MBR). Harapan dari pemerintah kota Surabaya untuk menciptakan sarana warga kategori MBR difasilitasi dengan destinasi wisata baru tersebut. Pengelola wahana dan UKM yang ada di RAL sepenuhnya dikelola oleh warga Rusunawa Romokalisari. Penelitian dilakukan dengan melakukan pengambilan data, pengamatan, wawancara dan tinjauan lokasi RAL guna mengamati lebih jauh strategi pemasaran 7P untuk menciptakan kepuasan pengunjung destinasi wisata RAL. Strategi 7P membahas tentang product, place, price, promotion, people, phisycal evidence, process. Dari hasil penelitian diketahui bahwa phisycal evidence dan process adalah hal yang lebih diperhitungkan oleh para pengunjung destinasi wisata RAL. Maka dari itu, pemerintah kota Surabaya perlu menciptakan physical evidence dan process yang sesuai dengan harapan dari masyarakat pengunjung destinasi wisata RAL, sehingga mampu meningkatkan jumlah pengunjung.

Pengaplikasian Sistem Informasi Aplikasi Pencatatan Informasi Akuntansi (SiAPik) Pada UMKM Mama Mili Surabaya Setyawati, Vincentia Devina; Tresyanto, Citra Anggraini; Halan, Yohanes Fabiyola
-
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jrpi.v2i1.30184

In the food and beverage sales sector, these challenges become increasingly complex due to the high dynamics of transactions, such as purchasing raw materials, recording daily income, and managing profits. Based on previous research, many food and beverage SME's still rely on manual record-keeping or do not record their transactions at all. The lack of understanding and skills in using modern financial recording systems is one of the main factors. In today's digital era, the use of information technology, such as simple and user-friendly financial recording applications, can be a solution. However, adopting such technology requires education and guidance for SME's practitioners to enable them to utilize it optimally. The method applied in this community service was implemented at one of the SME's in Surabaya, namely Mama Mili SME's, which sells food and beverages offline. Training on the application of the system was conducted through the SiAPik application. Mama Mili SME's greatly benefited from recording its sales transactions, with the simplest advantage being the calculation of profits from product sales.

PENDAMPINGAN PENGEMBANGAN BISNIS DENGAN IMPLEMENTASI STRATEGI BISNIS MODEL CANVAS PADA CLOTHING DISTRO PAUL – SURABAYA Tresyanto, Citra Anggraini; Stephanie Astrid Ayu; Setyawati, Vincentia; Angelina Susilo, Maria
Indonesian Community Service Journal of Computer Science Vol. 1 No. 2 (2024): Periode Juli 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/indocoms.v1i2.3295

Saat ini dunia fashion banyak dilakukan dengan penjualan secara e-commerce. Penyebab utama kondisi ini adalah target konsumen dunia fashion yang berfokus pada usia produktif yaitu 15th – 64th. Namun untuk fashion anak muda, banyak dilirik oleh mulai usia 15th – 40th. Kondisi inilah kemudian yang menjadi pertumbuhan persaingan fashion yang sangat ketat. Karenanya bisnis fashion perlu merancang sebuah strategi bisnis yang tersistematis untuk menjamin keberlanjutan bisnisnya. Salah satu usaha bisnis yang sedang menghadapi situasi persaingan maraknya fashion saat ini adalah Paul Distro Clothing. Berfokus pada produk pakaian laki-laki yaitu kaos dengan motif berkarakter menjadi produk utamanya. Paul Distro Clothing menjadi salah satu pelaku usaha yang sedang menghadapi persaingan bisnis fashion seperti munculnya pesaing baru dengan produk yang sama, produk thrift yang tengah digandrungi anak-anak muda. Pendampingan ini juga dibutuhkan agar keberlanjutan bisnis tetap berlanjut dengan baik. Target luaran dari kegiatan pengabdian masyarakat ini adalah peningkatan pengetahuan strategi bisnis mitra sebagai upaya keberlanjutan bisnis.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search