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Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Hermanto, Yustinus Budi; Tresyanto, Citra Anggraini
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.

Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Hermanto, Yustinus Budi; Tresyanto, Citra Anggraini
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.

Marketing Communication Strategy To Attract Prospective Customer Investment PT IBF Surabaya Branch Laurita, Maria Vanessa; Tresyanto, Citra Anggraini
Journal Of Islamic Ekonomic and Business Vol 1 No 2 (2022): IEB: Journal of Islamic Economics and Business
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieb.v1i2.13387

This study aims to determine the marketing communication strategy of PT IBF Surabaya Branch in attracting investment interest in prospective customers and the problems in implementing marketing communication strategy. This research was conducted with as qualitative descriptive with data collection techniques using interviews and observation. The result showed that the most superior marketing communication strategy by PT IBF was the marketing mix (7p) combined with the marketing process and can maximize personal selling before compiling messages to be conveyed to customers regarding products, transaction processes using the Meta Trader 4 application and basic methods. Advertising methods are in accordance with the current situation which use social media a lot with company information and testimonials become easier to attract the attetion of customers

Pengaruh Harga, Kuliatas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Skintific Andy Putri, Fransisca Wahyu Mei; Tresyanto, Citra Anggraini
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.656

Changes in people's behavior can occur due to awareness of their daily needs. One of today's public awareness is the importance of maintaining healthy facial skin as a form of skin health investment. This condition creates a lifestyle of caring for facial skin with the help of various care products. Therefore, this phenomenon has given rise to a series of new brands of skincare products, one of which is the Skintific brand. The Skintific brand has a diverse target market, one of which is students. This study will discuss the Skintific brand with a focus on the dependent variable of purchasing decisions (Y) in students in East Surabaya. This study also aims to analyze and prove the influence of price (X1), product quality (X2), brand image (X3) on purchasing decisions. In processing the data, this study used a quantitative method with the SPSS 26 application. The sampling technique used was the probability sampling technique with a total of 100 East Surabaya students as respondents. The adjusted R square value was 53.3%, which means that the independent variable contributed moderately to the dependent variable. The t-test results showed that price (X1), product quality (X2), brand image (X3) had a positive and significant effect on purchasing decisions (Y).

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