Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal The Indonesian Journal of Business Administration
Dhiani Rakhmawati, Meita
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Business strategy formulation for “expat helper indonesia” in order to increase market growth and develop a sustainable competitive advantage Dhiani Rakhmawati, Meita; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract – Expat Helper Indonesia, an Indonesian company providing one-stop domestic services for expatriates in Indonesia, is facing some issues in running its business. That gaps are then affected the company’s revenues. Current more competitive business competition is also such an inevitable threat for the company. For that reasons, Expat Helper Indonesia needs to find suitable strategy to increase its market growth in order to generate more revenues, and develop a sustainable competitive advantage in order to survive in business competition. To support the research analysis, relevant data and information are gathered in qualitative method; through interview, observation, and literature review. The research started by analyzing the company’s external and internal environment to explore more its strengths, weaknesses, opportunities, and threats. The internal resource-based analysis indicates that Expat Helper Indonesia’s level of competitiveness is still in temporary competitive advantage. The proposed business-level strategy suggests that the company needs to remain in focused-differentiation strategy, considering its initial branding and the nature of the market segments. The analysis is also resulting four sets of strategic alternatives, in which together with all the output of strategy formulation, will be demonstrated in a new proposed business model canvas and implementation plan. Some dominant additions in proposed business model canvas are in marketing activities, customer relationship, channels, and value propositions. Keywords: business strategy, business canvas, market growth, sustainable competitive advantage
Co-Authors Mohammad Hamsal