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Kusumo Bintoro, Bambang Purwoko
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Decision Sciences, Operations Research & Management

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Analysis of business opportunities of waqf land at yayasan attaqwa using smart and ahp Hilaliah, Lia; Kusumo Bintoro, Bambang Purwoko
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This research begins with a simple question: how to utilize waqf land in order to benefit the Nazir and the community?. The Indonesian Waqf Board notes that the number of wakaf land in Indonesia reaches 4,359,443,170 m2 managed by wakif, one of the wakif is the Attaqwa Foundation. The Attaqwa Foundation established in 1950 is engaged in education and social affairs, owning land assets of 910,629 m2, and 22% of the total land is waqf land. As a Nazir, the Attaqwa Foundation, through the Waqf Board of Attaqwa Foundation, is obliged to organize, maintain and optimize the waqf land owned for the benefit of the ummah. This research tries to map the business opportunities that can be taken to develop the potential of existing waqf land and choose the best one by the decision maker. This research divides the benefit into two: economic benefit and social benefit, which then divided into six criteria: trust, job creation, sales, social assistance, and sustainability of physical infrastructure. From observations and interviews, there are four business options that can be developed, namely cooperation or mart, sports center, tempeh factories, and cultivation of catfish. By conducting SMART and AHP analysis, this study yields the conclusion that the highest benefits business option is Mart. The advantages of Mart will eventually be returned to the community as the full beneficiaries of the utlization of waqf land carried out by the Waqf Board of Attaqwa Foundation.Keywords: waqf, nazir, Attaqwa, SMART, AHP
Proposed business strategy for raga studio Krisnaldi Mahdi, Amanda; Kusumo Bintoro, Bambang Purwoko
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Humans can do their daily activities effectively and feel happier with a healthy body and mind. Health would be categorized as something that is expensive if humans do not have good health and often get sick. Therefore, more awareness is needed to maintain and improve the health of body. To keep body to stay healthy, humans are encouraged to live a healthy lifestyle. Furthermore, health and fitness centers market also grows nowadays. Realizing this opportunity, Raga Studio as a fitness group class provider, has a big opportunity to grab many members. However, Raga Studio is facing lack of business strategy, fierce competition, and human resources inefficiency. This fitness studio has to solve and overcome these problems in order to generate more revenue and face challenges in the future. In order to overcome the aforementioned problems, appropriate business strategies and recommended business model are formulated. Afterwards, the implementation plan that allows Raga Studio to obtain information regarding the suggested activities and monitor its performance is needed. The plan will be focused in improving the quality of the service offerings, maintaining relationship with customers and employees, and also expanding potential market and partnership. Keywords: business model canvas, business strategy, fitness industry, TOWS matrix
Co-Authors Hilaliah, Lia Krisnaldi Mahdi, Amanda