Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal The Indonesian Journal of Business Administration
S. Gunawan, Benny
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Starting up seminarmedis.com a new medical event management and information system Smartanto, Nico; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstractSeminar Medis is a startup company developing medical event management and information system. The main problem that the Seminar Medis will solve is how a doctor can easily search, register and pay for medical seminars. To date there’s no centralize place for doctors to find the seminars and workshop they need and want. The majority of doctors get information about medical seminars are from social media and group chat. This research begins by discovering problems experienced by doctors and seminar organizers in conducting seminars. Search is done by collecting data from interviews and filling out questionnaires. The next step is to analyze potential market conditions and analyze competition using Porter 's Five Forces. To solve this problem Seminar Medis made MVP (Minimum Viable Product) and tested it whether the product was able to solve the problem for the customer. The minimum product used for the first time is through Instagram social media. The solution to this research is to find how Seminar Medis can grow as startups company. To be able to achieve that Seminar Medis formulate a business model by using Business Model Canvas to run its business strategy and develop its products to support the business model. The next implementation plan is to develop the website as main product to make business model work. Keywords: seminar medis, startup company, doctor, business model.
Starting Up A Home Cooking Meal Industry Deva Kristianto Juwono, Aria; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract - Tana Catering is a home catering industry innovation startup created by Miranti Wahjudi that serves good home cooking meals daily for busy women with a family to look after. A startup begins from an idea that should be able to offer new values that would attract a market by solving issues. A startup cannot be treated like an established company; it wouldn’t have the strong basis to implement the tools for a company. For startups, the Customer Development framework was developed by Steve Blank. This framework was designed to guide startups for more promising results. Tana Catering applied this framework in its development process. The framework consisted of searching a business model and executing it. The whole process will involve a lot of trial and error testing. This method will give fast factual information to guide the startup in making the right decisions. Tana Catering had developed a business model with the framework’s guide. It is now scaling up the market and standardizing activities to make it possible to evolve into a company. It had grown its subscribers to more than one thousand in less than eight months. This framework had assisted Tana Catering to find the right course without wasting to much precious resources.  Keywords: startup, catering, home cooking, customer development
Gudangimpor.com, a new indonesian global supply chain and e-commerce solution Wicaksono, Yuwono; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: In the current global conditions, the world leads in the globalization era. Globalization is the process of international integration arising from the interchange of worldviews, products, ideas and mutual sharing, and other aspects of culture. The fastest way to achieve goals as mentioned in the one of IMF journal about economic globalization is by joined in a regional, so it would make growing together in one regional in the same level of infrastructure. At the January 1st, 2016, Indonesia entered a new era of globalization. Indonesia joined with the other ASEAN countries to form AFTA (ASEAN Free Trade Area). Based on the definition of the finance department of the Republic of Indonesia, the ASEAN Free Trade Area (AFTA) is an agreement from the ASEAN countries to establish a free trade zone in order to improve the economic competitiveness of the region ASEAN with the make ASEAN as a production base of the world and as well as creating a regional market for 500 million population. Currently, Indonesia is entering the era of e-commerce boom. Where the emerging e-commerce that create new behavior in the Indonesian community of shopping. Moreover, it is still considered as a period of "education market" for most e-commerce so as to make the promo given very massive. Conditions above can be an opportunity for the purchasing service industry. To make purchases of products from e-commerce market or abroad, consumers encountered many obstacles ranging from communications to shipping constraints. To take advantage of the momentum, PT. GudangImpor Global Solution initiate to create a project related in this opportunities. This project is the extended of business of PT. GudangImpor Global Solution is a provider of product purchase, inspection, and comparison of prices overseas. Project aims to be a solution for retail customers in the purchase of products abroad are safe and simple by using e-commerce platform that is currently growing rapidly. Keywords: Globalization, purchasing service, e-commerce, GudangImpor
Co-Authors Deva Kristianto Juwono, Aria Smartanto, Nico Yuwono Wicaksono