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All Journal The Indonesian Journal of Business Administration Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Christy, Ayu
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Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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THE STUDY OF CONSUMER BEHAVIOR ON EYEBROW EMBROIDERY SERVICE WITH JAKARTA FEMALE OFFICE WORKER AS A TARGET MARKET FOR X-THRILL SALON Christy, Ayu; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract -- On these couple years, eyebrow embroidery becomes trends on Indonesian celebrity. People start to follow the trends. Eyebrow embroidery starts easier to be accepted. Nowadays, female office workers get more concern about appearance. They also need time efficiency. X-Thrill Salon has consideration that female office workers become a great potential market for eyebrow embroidery. The purpose of this thesis is to study the consumer behavior on eyebrow embroidery service with Jakarta female office worker as target market for X-Thrill Salon. The marketing concept states that, to be successful, a company must understand the needs of specific groups of consumers such as target markets and then satisfy these needs more effectively than the competitor. The satisfaction of consumer needs is delivered in the form of marketing mix. Marketers who have a thorough understanding of the consumer decision-making process are likely to design products or services, establish prices, select distribution outlets, and design promotional message that will favorably influence consumer purchase decisions. The result of this thesis is expected becomes guidelines on formulating future marketing strategy for the business. Keywords:  consumer behavior, eyebrow embroidery, female office worker.
Employee Involvement in Internal Communication Activities PT. Pertamina Hulu Energi Widyastuti, Anggadewi; Christy, Ayu; Pratiwi, Ratih Sekar; Permatatika, Namira Rahajeng
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.1052

Abstract

Employee involvement is important for a company, where it shows how responsive employees are to the programs created by the company for its employees. How responsive employees are to an activity held by the company's internal communications is also a good record for the internal communications department. This research aims to examine employee involvement at PT. Pertamina Hulu Energiin programs held by the company's internal communications. The research was conducted using descriptive quantitative methods by distributing questionnaires to 470 employees spread throughout Indonesia and also from international branches. The research results show that employee involvement in activities held by the internal organization is very necessary to measure the efficiency and effectiveness of these activities. Communication channels also play a role in the effectiveness of delivering messages to reach employees. How to ensure that messages are well received by employees also requires a good strategy. By integrating internal communications strategies with employee engagement factors such as a participative culture, a supportive communications climate, and the quality of information flow, organizations can build a solid framework that strengthens consistency and synergy between internal communications and employee engagement.
Co-Authors Herry Hudrasyah Permatatika, Namira Rahajeng Pratiwi, Ratih Sekar Widyastuti, Anggadewi