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admin, PRIYO BAGUS PRABOWO B11109064
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Decision Sciences, Operations Research & Management

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ANALISIS PERSEPSI KONSUMEN TENTANG ISYARAT EKSTRINSIK DAN INTRINSIK OBAT PENURUN BODREX DAN DAMPAKNYA TERHADAP MINAT BELI ULANG DI KOTA PONTIANAK admin, PRIYO BAGUS PRABOWO B11109064
Jurnal Manajemen Update Vol 5, No 2 (2016): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

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Abstract

This study was conducted to analyze the impact of extrinsic and intrinsic cues of the product on repurchase intention. In this study, the extrinsic cues of fever reducer “Bodrex” are price, trademark, packaging and distribution while intrinsic cues of the fever reducer ‘Bodrex” are composition, shape, benefit as well as the indicator of repurchase intention such as transactional interest, referential interes, preferential interest, and explorative interest, The samples in this study using accidental sampling method . Samples in this study were 100 respondents to the sample criteria consumers have ever made ​​a purchase and consume fever reucer “Bodrex” in the city of Pontianak . The data in this study were obtained through questionnaires , interviews and literature study. The analysis used to test the hypothesis in this study is to test the research instruments, descriptive analysis and multiple linear regression analysis The test results with partial linear regression analysis proved that extrinsic cues not significant effect on the buying interest and test results with partial linear regression analysis showed significant effect on the intrinsic cues to repurchase intention. Keywords : ekstinsik cues , intrinsic cues , Repurchase Intention
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