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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Ekonomi dan Sosial (JIES)
Yustikasari, Yulia
Universitas Mercu Buana Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Current Ratio, Debt to Equity Ratio, and Return on Equity Ratio Against Company Reputation Yustikasari, Yulia; Farida, Ida
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 13, No 1 (2024): Maret 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v13i1.27887

Abstract

In today's marketing world, competition between companies is no longer about product competition but rather seeking positive perceptions from consumers. Company reputation is a form of consumer perception, evaluation or assessment of the company's attributes or capabilities based on their reactions to the use of products and services, services as well as interaction and communication with the company so as to form an image of past conditions and future prospects. This research aims to analyze company reputation using stewardship and signaling theory. The dependent variable in this research is company reputation, while the independent variables in the research are Current Ratio, Debt o Equity Ratio, and Return on Equity. This research uses a sample of Real Estate and Property Companies listed on the Indonesian Stock Exchange. Data was collected using purposive sampling and tested using descriptive statistics, classical assumption test, multiple linear regression test, coefficient of determination test and hypothesis test. From the results of statistical testing it can be concluded that the Current Ratio has no effect on Company Reputation, the Debt to Equity Ratio has an effect on Company Reputation, Return on Equity has an effect on Company Reputation.
Pemberdayaan Masyarakat Melalui Pelatihan Pembuatan dan Penetapan Harga Pokok Produksi Sabun Cuci Piring Ramah Lingkungan bagi Kelompok PKK dan Pelaku UMKM di Kelurahan Meruya Utara Jakarta Barat Mutiah, Mutiah; Yustikasari, Yulia
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6280

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan keterampilan dan wawasan kewirausahaan ibu-ibu PKK dan pelaku UMKM di Kelurahan Meruya Utara, Jakarta Barat, melalui pelatihan pembuatan sabun cuci piring ramah lingkungan serta penetapan Harga Pokok Produksi (HPP). Metode pelaksanaan meliputi pemberian materi, demonstrasi pembuatan sabun ramah lingkungan dari bahan alami, praktik langsung oleh peserta, serta diskusi mengenai perhitungan HPP dan strategi penetapan harga jual. Hasil pelatihan menunjukkan partisipasi aktif dan antusiasme tinggi dari peserta; mereka mampu memproduksi sabun cuci piring ramah lingkungan secara mandiri dan memahami dasar perhitungan biaya produksinya. Pelatihan ini juga meningkatkan kesadaran peserta akan pentingnya produk ramah lingkungan dan keterampilan mengelola usaha kecil. Kesimpulannya, program pelatihan ini efektif memberdayakan masyarakat dengan memadukan keterampilan teknis pembuatan produk ramah lingkungan dan pengetahuan pengelolaan usaha (penetapan harga). Sebagai saran, pendampingan lanjutan dan pelatihan lanjutan dalam pemasaran produk disarankan untuk keberlanjutan usaha para peserta pascapelatihan.
Co-Authors Ida Farida Mutiah Mutiah