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NINGSIH, AMINA
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PENGARUH PENGETAHUAN KOSMETIKA DAN PERSEPSI MAHASISWA TATA RIAS TERHADAP KEPUTUSAN PEMBELIAN PRODUK BB CREAM UNTUK PENAMPILAN DIRI NINGSIH, AMINA
Jurnal Tata Rias Vol 5, No 01 (2016): Vol.05 No.1 Edisi Yudisium Februari 2016
Publisher : Program Studi Pendidikan Tata Rias

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Kemajuan media dan teknologi serta mudahnya mengakses informasi mengakibatkan masuknya berbagai macam tren kecantikan dunia ke Indonesia, salah satunya adalah tren kosmetik Korea yaitu BB cream. Tidak hanya merek Korea, merek kosmetik multinasional yang terkenal juga merilis BB cream di pasar global dengan brand BB mereka sendiri. Perkembangan tren kosmetik BB cream juga tidak luput dari perhatian mahasiswa Tata Rias Universitas Negeri Surabaya. Tujuan penelitian ini adalah menganalisis pengaruh pengetahuan kosmetika terhadap keputusan pembelian produk BB cream, pengaruh persepsi terhadap keputusan pembelian produk BB cream, dan menganalisis pengaruh pengetahuan kosmetika dan persepsi terhadap keputusan pembelian produk BB cream untuk penampilan diri pada mahasiswa Tata Rias Universitas Negeri Surabaya. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Tata Rias Universitas Negeri Surabaya sejumlah 162 mahasiswa, sampel penelitian sejumlah 110 mahasiswa diambil secara simple random sampling. Analisa data menggunakan regresi berganda. Hasil analisis data menunjukkan bahwa pengetahuan kosmetika secara parsial berpengaruh signifikan terhadap keputusan pembelian produk BB cream sebesar 4,6%, persepsi secara parsial berpengaruh signifikan terhadap keputusan pembelian produk BB cream sebesar 34,9%, pengetahuan kosmetika dan persepsi secara simultan berpengaruh signifikan terhadap keputusan pembelian produk BB cream pada mahasiswa Tata Rias Universitas Negeri Surabaya terjawab dari F-hitung yaitu 33,420 dengan tingkat signifikansi kurang dari 5%. Kata kunci: Pengetahuan kosmetika, persepsi, keputusan pembelian, BB cream.       Abstract: Media and technology advancement as well as easy access for information resulted in the inclusion of a wide variety of world cultures including beauty trends to Indonesia, one of them is the trend of Korean cosmetic’s BB cream. Not only Korean brand, but multinational brand known cosmetics also release BB cream in global market with their own BB brand. The development trend of BB cream also did not escape from the attention on students in Beauty and Health Department at the State University of Surabaya. The purpose of this research was to analyze the influence of cosmetic knowledge towards BB cream purchase decision, analyze the influence of perception towards BB cream purchase decision, and was to analyze the influence of cosmetic knowledge and perception towards BB cream purchase decisions for personal appearance on students in Beauty and Health Department at the State University of Surabaya. This research was using quantitative approach. The population consisted of  162 students in Beauty and Health Department at the State University of Surabaya, 110 students samples are taken by simple random sampling. Data was analyzed by using multiple regression. Result based on data analysis show that cosmetic knowledge partially has significance influence towards BB cream purchase decisions by 4.6%, perception partially has significance influence towards BB cream purchase decisions by 34.9%, cosmetic knowledge and perception simultaneously have significance influence towards BB cream purchase decisions on students in Beauty and Health Department at the State University of Surabaya showed from F-test result by 33,420 with significance less than 5%. Keywords: cosmetic knowledge, perception, BB cream, purchase decision.  
Factors Affecting Employability Skills of Beauty Students in Gerbang Kertosusila Ningsih, Amina; Hariadi, Eko; Marniati, Marniati; Rijanto, Tri
International Journal for Educational and Vocational Studies Vol 3, No 2 (2021)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v3i2.3620

Abstract

There is currently an imbalance between the skills mastered by vocational high school graduates with the skills needed in the labor market, especially employability skills, to maintain a job in various conditions and job requirements. This study aimed to examine the factors that affecting the employability skills of Beauty students namely career guidance, fieldwork practices, emotional intelligence, and self-efficacy. The respondents consisted of 254 students in Beauty Expertise Program at Gerbang Kertosusila. The instruments used in this study were questionnaire with a Likert scale and the statistical method using structural equation modeling (SEM). This study found no significant effect of career guidance, fieldwork practice, emotional intelligence, and self-efficacy on employability skills among Beauty students. The study also showed that career guidance and emotional intelligence have no significant effect on self-efficacy. However, fieldwork practice has a significant effect on the self-efficacy of Beauty students.
Factors Affecting Employability Skills of Beauty Students in Gerbang Kertosusila Ningsih, Amina; Hariadi, Eko; Marniati, Marniati; Rijanto, Tri
International Journal for Educational and Vocational Studies Vol. 3 No. 2 (2021)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v3i2.3620

Abstract

There is currently an imbalance between the skills mastered by vocational high school graduates with the skills needed in the labor market, especially employability skills, to maintain a job in various conditions and job requirements. This study aimed to examine the factors that affecting the employability skills of Beauty students namely career guidance, fieldwork practices, emotional intelligence, and self-efficacy. The respondents consisted of 254 students in Beauty Expertise Program at Gerbang Kertosusila. The instruments used in this study were questionnaire with a Likert scale and the statistical method using structural equation modeling (SEM). This study found no significant effect of career guidance, fieldwork practice, emotional intelligence, and self-efficacy on employability skills among Beauty students. The study also showed that career guidance and emotional intelligence have no significant effect on self-efficacy. However, fieldwork practice has a significant effect on the self-efficacy of Beauty students.
PENGARUH PENGETAHUAN KOSMETIKA DAN PERSEPSI MAHASISWA TATA RIAS TERHADAP KEPUTUSAN PEMBELIAN PRODUK BB CREAM UNTUK PENAMPILAN DIRI NINGSIH, AMINA
Jurnal Tata Rias Vol. 5 No. 01 (2016): Vol.05 No.1 Edisi Yudisium Februari 2016
Publisher : Program Studi Pendidikan Tata Rias

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jtr.v5n01.13892

Abstract

Abstrak: Kemajuan media dan teknologi serta mudahnya mengakses informasi mengakibatkan masuknya berbagai macam tren kecantikan dunia ke Indonesia, salah satunya adalah tren kosmetik Korea yaitu BB cream. Tidak hanya merek Korea, merek kosmetik multinasional yang terkenal juga merilis BB cream di pasar global dengan brand BB mereka sendiri. Perkembangan tren kosmetik BB cream juga tidak luput dari perhatian mahasiswa Tata Rias Universitas Negeri Surabaya. Tujuan penelitian ini adalah menganalisis pengaruh pengetahuan kosmetika terhadap keputusan pembelian produk BB cream, pengaruh persepsi terhadap keputusan pembelian produk BB cream, dan menganalisis pengaruh pengetahuan kosmetika dan persepsi terhadap keputusan pembelian produk BB cream untuk penampilan diri pada mahasiswa Tata Rias Universitas Negeri Surabaya. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Tata Rias Universitas Negeri Surabaya sejumlah 162 mahasiswa, sampel penelitian sejumlah 110 mahasiswa diambil secara simple random sampling. Analisa data menggunakan regresi berganda. Hasil analisis data menunjukkan bahwa pengetahuan kosmetika secara parsial berpengaruh signifikan terhadap keputusan pembelian produk BB cream sebesar 4,6%, persepsi secara parsial berpengaruh signifikan terhadap keputusan pembelian produk BB cream sebesar 34,9%, pengetahuan kosmetika dan persepsi secara simultan berpengaruh signifikan terhadap keputusan pembelian produk BB cream pada mahasiswa Tata Rias Universitas Negeri Surabaya terjawab dari F-hitung yaitu 33,420 dengan tingkat signifikansi kurang dari 5%. Kata kunci: Pengetahuan kosmetika, persepsi, keputusan pembelian, BB cream. Abstract: Media and technology advancement as well as easy access for information resulted in the inclusion of a wide variety of world cultures including beauty trends to Indonesia, one of them is the trend of Korean cosmetic’s BB cream. Not only Korean brand, but multinational brand known cosmetics also release BB cream in global market with their own BB brand. The development trend of BB cream also did not escape from the attention on students in Beauty and Health Department at the State University of Surabaya. The purpose of this research was to analyze the influence of cosmetic knowledge towards BB cream purchase decision, analyze the influence of perception towards BB cream purchase decision, and was to analyze the influence of cosmetic knowledge and perception towards BB cream purchase decisions for personal appearance on students in Beauty and Health Department at the State University of Surabaya. This research was using quantitative approach. The population consisted of 162 students in Beauty and Health Department at the State University of Surabaya, 110 students samples are taken by simple random sampling. Data was analyzed by using multiple regression. Result based on data analysis show that cosmetic knowledge partially has significance influence towards BB cream purchase decisions by 4.6%, perception partially has significance influence towards BB cream purchase decisions by 34.9%, cosmetic knowledge and perception simultaneously have significance influence towards BB cream purchase decisions on students in Beauty and Health Department at the State University of Surabaya showed from F-test result by 33,420 with significance less than 5%. Keywords: cosmetic knowledge, perception, BB cream, purchase decision.
Co-Authors EKO HARIADI Marniati Marniati, Marniati Tri Rijanto