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All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Kelola : Jurnal Ilmu Sosial Influence: International Journal of Science Review
NUGRAHA, ABI MUHAMMAD
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Beneficiary Satisfaction of the Ekowisata Sungai Hitam Lestari (ESHL) Program by PT Pertamina EP Sangasanga Field from the Perspective of Sustainable Development Goal (SDG) Pillars Priono, Rodhi Dwi; Pratiwi, Sarah Dhea; Nugraha, Abi Muhammad
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 6 No. 2 (2024): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

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Abstract

The satisfaction of beneficiaries from an implemented program is a crucial indicator in measuring the effectiveness of the empowerment program. This satisfaction reflects the extent to which the program meets the needs and expectations of the community and their impact on the welfare improvement of the beneficiaries. One of the empowerment programs of the Corporate Social Responsibility (CSR) of PT Pertamina EP Sangasanga Field in Kampung Lama Village, involving the Kelompok Sadar Wisata (Pokdarwis) and Micro, Small, and Medium Enterprises (MSMEs), achieved a Community Satisfaction Index (CSI) score of 95%. However, these results are still statistical and have not been reviewed from the perspective of the four pillars of village Sustainable Development Goals (SDGs). This study aimed to describe the beneficiary satisfaction of the ESHL Program in Kampung Lama Village from the perspective of the four pillars of village SDGs. With this aim, a descriptive qualitative study was conducted by analyzing the archives or documents related to the empowerment program. The analysis was done using the Miles & Huberman method, followed by data validation through data triangulation and corroboration with relevant sources. The results show that all four pillars of the village SDGs are met, both directly and indirectly, regarding social, economic, environmental, legal, and village governance aspects. From planning to execution, the program is seen as mature, resulting in the beneficiaries being highly satisfied with the existing empowerment program.
PRAKSIS SUSTAINABLE-COMMUNITY BASED TOURISM DALAM PROGRAM CSR EKOWISATA SUNGAI HITAM LESTARI Priono, Rodhi Dwi; Pratiwi, Sarah Dhea; Nugraha, Abi Muhammad
Jurnal Kelola: Jurnal Ilmu Sosial Vol 7 No 1 (2024): KELOLA: Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jk.v7i1.1061

Abstract

Banyak studi tentang wisata selama ini yang masih mendalami praksis tata kelola wisata melalui dua kutub pandangan yang terkadang saling diperdebatkan namun juga beririsan. Dua konsep tersebut adalah sustainable tourism (ST) dan community-based tourism (CBT). Namun, dengan gebrakan agak berbeda, qualitative case study ini hendak mendalami praksis tata kelola wisata melalui konsep sustainable-community based tourism (SCBT). Konsep tersebut secara garis besar merupakan penggabungan dua konsep yang telah disebutkan sebelumnya. Dengan mengambil studi kasus pada Program Ekowisata Sungai Hitam Lestari yang diimplementasikan oleh Kelompok Sadar Wisata Sungai Hitam Lestari bermitra utama dengan CSR PT Pertamina EP Asset 5 Sanga-Sanga Field, studi ini memberi kekayaan contoh kasus terhadap studi SCBT yang belum banyak dipelajari. Dalam studi ini setidaknya ditemukan, pertama praksis tata kelola wisata dalam Program Ekowisata Sungai Hitam Lestari relevan dengan konsep SCBT. Kedua alasan mengapa program tersebut relevan dengan konsep SCBT karena selain program berdampak pada lingkungan, sosial, ekonomi kelompok maupun masyarakat DAS Sungai Hitam lebih luas, namun program tersebut juga mengarahkan pada pengurangan dan pengentasan kemiskinan. Artinya, tata kelola wisata tidak sekadar mengedepankan keberlanjutan lingkungan khususnya spesies bekantan, namun juga memikirkan kerentanan lingkungan dan ekonomi manusia yang hidup di sekitar DAS tersebut. Lalu yang ketiga terdapat berbagai keunikan dalam praksis program ekowisata yang diterapkan khususnya dalam konservasi, di mana konservasi satwa langka bekantan yang menjadi tujuan program tidak menyebabkan pengusiran entitas manusia di kawasan konservasi dan tidak memaksa perubahan mata pencaharian warga setempat yang seringnya digaungkan oleh alternative livelihood project (ALP) yang selama ini telah banyak menuai kritik.
THE INFLUENCE OF LIFESTYLE, REFERENCE GROUP, AND BRAND IMAGE TOWARDS BRAND LOYALTY ON NIKE SHOES NUGRAHA, ABI MUHAMMAD
Jurnal Ilmiah Mahasiswa FEB Vol. 8 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to examine the influence of lifestyle, reference group, and brand image towards brand loyalty on Nike shoes product. This type of research is explanatory research. This research conducted on Nike shoes users. This questionnaire has been distributed 150 randomly to every consumer who has bought Nike shoes product. The sampling technique used purposive sampling and the research instruments were tested using the validity test, reliability test, and classical assumption test. The hypothesis used partial (t-Test). Results of the data analysis from multiple regression showed that lifestyle, reference group, and brand image have a significant effect partially to brand loyalty by consumers. From the test results, the dominant test show that variables reference group has a dominant to influence on brand loyalty. The results from this study can be applied to marketing strategy for companies and interested parties for enhancing and maximizing lifestyle, reference group, and brand image to get a positive effect that can lead to brand loyalty. Keywords: lifestyle, reference group, brand image, and brand loyalty.
Co-Authors Pratiwi, Sarah Dhea Priono, Rodhi Dwi