Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB
PUTRA, I MADE ADI SUARDANA
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Strategy Development at Increasing Sales Volume of Bright Gas 5.5kg Product Based on LPG Non PSO Agent Perception at PT. Pertamina Persero MOR V Denpasar Branch Office in Bali Province PUTRA, I MADE ADI SUARDANA
Jurnal Ilmiah Mahasiswa FEB Vol 6, No 2: Semester Genap 2017/2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to analyze SWOT based on consumer perception for Bright Gas 5.5kg product at PT. Pertamina Persero Denpasar Branch Office MOR V Bali Province to obtain the development of strategy at functional level in an effort for increasing sales volume. This study used a descriptive method and collected data through interviews, observation, and documentation. Analysis techniques used in this study is SWOT analysis, SWOT matrix, and SWOT quantitative assessment according to O.C. Ferrel. The finding shows that Bright Gas 5.5kg product recommended for an aggressive marketing strategy. Implementation activity such as the creation of full service channel of Bright Gas 5.5kg, socialization on government workers, and makings event or sponsorship. Implementation of such strategies must be impulsive and uninterrupted. Therefore, Pertamina might use external resources so that the implementation of Bright Gas 5.5kg strategy could continuesly active. KEYWORDS: strategy analysis, SWOT, O.C. Ferrel, consumer perception, agresive strategy, implementat
Analysis of Strategy Development at Increasing Sales Volume of Bright Gas 5.5kg Product Based on LPG Non PSO Agent Perception at PT. Pertamina Persero MOR V Denpasar Branch Office in Bali Province PUTRA, I MADE ADI SUARDANA
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to analyze SWOT based on consumer perception for Bright Gas 5.5kg product at PT. Pertamina Persero Denpasar Branch Office MOR V Bali Province to obtain the development of strategy at functional level in an effort for increasing sales volume. This study used a descriptive method and collected data through interviews, observation, and documentation. Analysis techniques used in this study is SWOT analysis, SWOT matrix, and SWOT quantitative assessment according to O.C. Ferrel. The finding shows that Bright Gas 5.5kg product recommended for an aggressive marketing strategy. Implementation activity such as the creation of full service channel of Bright Gas 5.5kg, socialization on government workers, and makings event or sponsorship. Implementation of such strategies must be impulsive and uninterrupted. Therefore, Pertamina might use external resources so that the implementation of Bright Gas 5.5kg strategy could continuesly active. KEYWORDS: strategy analysis, SWOT, O.C. Ferrel, consumer perception, agresive strategy, implementat
Co-Authors