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All Journal Petra International journal of Business Studies (IJBS)
Putri, Prilya Angel
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use Soetanto, Tessa Vanina; Proboyo, Adelina; Putri, Prilya Angel
Petra International Journal of Business Studies Vol 3 No 2 (2020): DECEMBER 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.2.75-85

Abstract

E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.
Co-Authors Adelina Proboyo, Adelina Tessa Vanina Soetanto