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Analisis Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT Rekso Nasional Food (Mc Donald’s) Villa Mutiara Gading Hutapea, Sharoon Calvin; Yanuari, Yayan; Surtini
Mulia Pratama Vol 1 No 1 (2024): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

Based on the analysis of multiple regression results, the variables product quality (XI) and service quality (X2) on customer satisfaction (Y) with a multiple regression coefficient with the result Y 2.951 0.539 0.381 from the calculation results above show that product quality and service quality on customer satisfaction has a positive influence, because each coefficient is positive, where bl 0.539 and 62-0.381, meaning that with product quality and service quality (XI and X20) customer satisfaction is 2.951. Based on calculations using the coefficient of determination (R2) approach, the percentage level of product quality and service quality variables on customer satisfaction is 0.772% This proves that the customer satisfaction variable is influenced by product quality and service quality variables by 77.2% and the remaining 22.8% is influenced by other factors or other variables that are not examined such as other factors such as competitors, price, place strategy and etc Based on the ttest hypothesis test (HI) for the product quality variable (X1), Ttable of 2.011 is obtained. The t distribution table is searched at a 5% 2 (wo- way test) with degrees of freedom (dfn-k-1) or 50-2-147, n is the number of respondents and k is the number of independent variables. So the results of partial Hypothexis testing obtained the following results, product quality has a positive and significant effect on customer satisfaction. This is indicated by the T value of 5.087 with a significant value of 0.000. Based on the hypothesis test ttest (H2) for the price variable (X2), a Ttable of 2011 is obtained. The t distribution table is searched for at a 5%: 2 (two-way test) with degrees of freedom (dfn-k-1) or 50-2-1 47, n is the number of respondents and k is the number of independent variables. So the results of partial hypothesis testing obtained the following results, service quality has a positive and significant effect on customer satisfaction. This is indicated by the T value of 3.429 with a significant value of 0.001 Based on the hypothesis test ttest (H2) for the price variable (X2), a Ttable of 2011 is obtained. The t distribution table is searched for at a 5%: 2 (two-way test) with degrees of freedom (df n-k-1) or 50-2-147, n is the number of respondents and k is the number of independent variables. So the results of partial hypothesis testing obtained the following results, service quality has a positive and significant effect on customer satisfaction. This is indicated by the T value of 3.429 with a significant value of 0.001.
Analisis Pengaruh Debt To Asset Ratio (DAR) dan Debt To Equity Ratio (DER) Terhadap Return On Asset (ROA) pada PT Gudang Garam, Tbk Periode 2013 - 2022 Fitria, Nurul Ayu; Yanuari, Yayan; Sugiyanta, Yohanes
Mulia Pratama Vol 1 No 2 (2024): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

This study aims to determine the effect of debt to asset ratio and debt to equity ratio on return on assets at PT Gudang Garam Tbk. This type of research is descriptive quantitative. The population used is the financial statements of PT Gudang Garam Tbk from 2013-2022. Data collection techniques in this study are documentation techniques and data analysis used includes: financial ratios with debt to asset ratio (DAR), debt to equity ratio (DER), and return on assets (ROA), descriptive tests, classical assumption tests, hypothesis tests and multiple linear regression tests. Based on the test results In the T test (partial) The effect of the Debt to Asset Ratio variable with Return On Asset obtained a t count value of -3.149 and t table has a value greater than 2.306. Thus t count -3.149 <t table 2.306 and has a significant figure of 0.016 <0.05. so it can be concluded that, H1 is accepted and Ho is rejected, which means there is a significant negative influence (opposite direction) between Debt to Asset Ratio and Return On Asset, while based on the test results In the T test (partial) the t value for the Debt To Equity Ratio variable is t count 3.134> t table 2.306 and has a significant number of 0.017 <0.05 so it can be concluded that, H2 is rejected which means there is a significant positive influence between Debt To Equity Ratio and Return On Asset. The results of the F test (simultaneous), Debt To Asset Ratio and Debt To Equity Ratio have a significant effect on Return On Asset with a contribution of 87.3%. This is also reinforced by the results of the F count value (4.969)> F table (4.74).
Analisis Pengaruh Debt To Asset Ratio (DAR) dan Debt To Equity Ratio (DER) Terhadap Return On Asset (ROA) pada PT Gudang Garam, Tbk Periode 2013 - 2022 Fitria, Nurul Ayu; Yanuari, Yayan; Sugiyanta, Yohanes
Mulia Pratama Vol 1 No 2 (2024): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of debt to asset ratio and debt to equity ratio on return on assets at PT Gudang Garam Tbk. This type of research is descriptive quantitative. The population used is the financial statements of PT Gudang Garam Tbk from 2013-2022. Data collection techniques in this study are documentation techniques and data analysis used includes: financial ratios with debt to asset ratio (DAR), debt to equity ratio (DER), and return on assets (ROA), descriptive tests, classical assumption tests, hypothesis tests and multiple linear regression tests. Based on the test results In the T test (partial) The effect of the Debt to Asset Ratio variable with Return On Asset obtained a t count value of -3.149 and t table has a value greater than 2.306. Thus t count -3.149 <t table 2.306 and has a significant figure of 0.016 <0.05. so it can be concluded that, H1 is accepted and Ho is rejected, which means there is a significant negative influence (opposite direction) between Debt to Asset Ratio and Return On Asset, while based on the test results In the T test (partial) the t value for the Debt To Equity Ratio variable is t count 3.134> t table 2.306 and has a significant number of 0.017 <0.05 so it can be concluded that, H2 is rejected which means there is a significant positive influence between Debt To Equity Ratio and Return On Asset. The results of the F test (simultaneous), Debt To Asset Ratio and Debt To Equity Ratio have a significant effect on Return On Asset with a contribution of 87.3%. This is also reinforced by the results of the F count value (4.969)> F table (4.74).
Analisis Pengaruh Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Mega Cipta Logistik Yanuari, Yayan; Sadli, Andi Muhammad; Romandhon, Romandhon
Magna: Journal of Economics, Management, and Business Vol 2 No 1 (2023): Januari 2023
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v2i1.4171

Abstract

Tujuan - Penelitian ini bertujuan untuk membuktikan pengaruh kepemimpinan dan kedisiplinan terhadap kinerja karyawan pada PT. Mega Cipta Logistik Metodologi - Metode kepustakaan, penelitian ini menggunakan kuesioner. Sampel terdiri atas 40 karyawan dengan teknik random sampling. Analisis menggunakan regresi linear berganda dan alat bantu SPSS v.26. Hasil - Hasil penelitian menunjukkan bahwa, kontribusi kepemimpinan dan kedisiplinan dapat menjelaskan kinerja sebesar 57,3%, sementara itu 42,7 %, dipengaruhi oleh variabel lain yang tidak diteliti yang ditandai dengan koefisien determinasi sebesar 0,573. Lebih jauh, dengan uji ekonemterik, uji f (simultan) dan uji t (parsial) menunjukan kepemimpinan secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan berdasarkan uji t-hitung sebesar 5,533. Kedisiplinan secara persial berpengaruh positif dan signifikan terhadap kinerja karyawan uji t-hitung sebesar 3,665. Sementara itu, secara simultan, kepemimpinan dan kedisiplinan berpengaruh signifikan terhadap kinerja dengan nilai uji F lebih kecil dari 0,005 menunjukkan variabel independen secara bersama-sama mempengaruhi variabel dependen. Implikasi - Sebagai informasi atau masukan bagi pemimpin untuk mengetahui dan mengembangkan kinerja karyawan. Serta dapat dijadikan sebagai dasar dalam pengambilan keputusan kedepannya.
Analisis Pengaruh Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Mega Cipta Logistik Yanuari, Yayan; Sadli, Andi Muhammad; Romandhon, Romandhon
Journal of Economics, Management, and Business Vol 2 No 1 (2023): Januari 2023
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v2i1.4171

Abstract

Tujuan - Penelitian ini bertujuan untuk membuktikan pengaruh kepemimpinan dan kedisiplinan terhadap kinerja karyawan pada PT. Mega Cipta Logistik Metodologi - Metode kepustakaan, penelitian ini menggunakan kuesioner. Sampel terdiri atas 40 karyawan dengan teknik random sampling. Analisis menggunakan regresi linear berganda dan alat bantu SPSS v.26. Hasil - Hasil penelitian menunjukkan bahwa, kontribusi kepemimpinan dan kedisiplinan dapat menjelaskan kinerja sebesar 57,3%, sementara itu 42,7 %, dipengaruhi oleh variabel lain yang tidak diteliti yang ditandai dengan koefisien determinasi sebesar 0,573. Lebih jauh, dengan uji ekonemterik, uji f (simultan) dan uji t (parsial) menunjukan kepemimpinan secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan berdasarkan uji t-hitung sebesar 5,533. Kedisiplinan secara persial berpengaruh positif dan signifikan terhadap kinerja karyawan uji t-hitung sebesar 3,665. Sementara itu, secara simultan, kepemimpinan dan kedisiplinan berpengaruh signifikan terhadap kinerja dengan nilai uji F lebih kecil dari 0,005 menunjukkan variabel independen secara bersama-sama mempengaruhi variabel dependen. Implikasi - Sebagai informasi atau masukan bagi pemimpin untuk mengetahui dan mengembangkan kinerja karyawan. Serta dapat dijadikan sebagai dasar dalam pengambilan keputusan kedepannya.