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All Journal JAM : Jurnal Aplikasi Manajemen IMAGE Journal of Management and Business Environment (JMBE) Journal of the Community Development in Asia
Agustini, Maria Yosephine Dwi Hayu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analysis of Comment Features of the Skintific Account on TikTok Aprilianne, Vanya Cindy; Agustini, Maria Yosephine Dwi Hayu
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.001

Abstract

This study aims to analyze the comment features of the Skintific account on TikTok, a skincare brand that has gone viral on the platform, in order to identify positive comments that can influence sales. The data on comment are comments posted during the period of twin date, collected and analyzed qualitatively with a focus on classifying them according to the sentiment positive, neutral, and negative, and on identifying the main idea. The results show that most of the comments were positive, while some were neutral and only a small number were negative. The main idea were predominantly comments on product satisfaction and product effectiveness. Majority of positive comments related to the experience of using the product. The analysis also highlighted that neutral comments relate to the importance of interaction in particularly recommendations on product usage as an opportunity to increase consumer engagement and knowledge. For Skintific, understanding consumer sentiment and focusing on positive testimonials are the key in designing more effective marketing strategies that are responsive to consumers’ needs. In addition, addressing negative comments and spam is also necessary to maintain a positive brand image on the TikTok platform.
CONSUMER LIFESTYLE: A CASE ON USERS OF NATIONAL AND INTERNATIONAL BRAND LIPSTICK Wulandari, Dewi; Agustini, Maria Yosephine Dwi Hayu
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.13

Abstract

This research is aimed at understanding the lifestyle of users of national brand lipstick (Wardah) and international brand one (Revlon)using AIO variables that comprise of activity, interest, and opinion. Data was gathered from respectively 30 lipstick users of Wardah and 30 of Revlon who reside in Semarang using questionnaire. Description analysis was to describe the lifestyle of both samples and then was analyzed using an independent t test for two unrelated samples to know if they differ in their lifestyle. The results show that there are differences of lifestyle between two groups of the sample in which the Wardah users are more likely dominant in the variable of interest while the Revlon users are more likely dominant in the variable of activity and opinion. Segmentation and targeting strategy according to consumers'lifestyle are thus important for succeeding the company.
Factors Influencing Purchase Intention to Men’s Apparel Sold Online Hartanto, Tan Kevin; Agustini, Maria Yosephine Dwi Hayu
Journal of Management and Business Environment (JMBE) Vol 7, No 1: July 2025
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v7i1.11971

Abstract

Attention to purchase intention on apparel products that has been associated solely with women is now directed to men. The sellers of men's apparel thus need to know the factors influencing intention to purchase men's clothing in order to improve their business. This research aims to understand the influence of fashion awareness, price, and social media advertising on the intention to purchase men's apparel products from e-commerce. The primary data was obtained using a questionnaire distributed in the form of Google forms to men who had bought apparel from e-commerce. The completed 201 questionnaires were analyzed using regression analysis. The results indicate that fashion awareness, price, and social media advertising partially and simultaneously have a positive and significant effect on the intention to purchase men's apparel products sold in e-commerce. They show a moderate contribution of 48.5 percent, which indicate the existence of other factors outside those examined in this research.
Designing Agroecology-Based Environmental Accounting Disclosures Through Agricultural Asset Valuation in Indigenous Community-Owned Business Entities Patma, Kurniawan; Sutapa, Ignasisus Dwi Atmana; Agustini, Maria Yosephine Dwi Hayu
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4155

Abstract

This study examines the implementation of agroecology-based environmental accounting disclosures through agricultural asset valuation in indigenous community-owned business entities, focusing on BUMMA Mare in Papua. The objective is to evaluate the recognition, measurement, and disclosure of biological assets and agricultural products under PSAK 241 while integrating environmental accounting principles. A qualitative descriptive method was applied using semi-structured interviews with BUMMA Mare management and analysis of financial documents. Results show that BUMMA Mare manages 1,370 areca nut trees, consisting of 623 productive trees valued at IDR 146,405,000 and 747 immature trees valued at IDR 83,664,000. However, its financial statements have not fully implemented PSAK 241, as biological assets and agricultural products remain unrecognized and undisclosed. Furthermore, December’s harvest produced 15,575 kg with an estimated fair value of IDR 2,323,790,000, yet this was not reported in the statements. The study concludes that incorporating agroecology-based environmental accounting improves transparency, strengthens accountability to indigenous stakeholders, and supports both ecological and financial sustainability. This framework offers practical guidance for similar entities in aligning traditional agricultural practices with modern accounting standards.
Co-Authors Aprilianne, Vanya Cindy Dewi Wulandari Hartanto, Tan Kevin Kurniawan Patma Sutapa, Ignasisus Dwi Atmana